We all love greetings on special days and feel good for the person who sent the greeting! The same rule applies in the business, i.e. a greeting card sent out by a business to its client is an excellent way to remind the client that he’s special for the business.
Even, they don’t require your services at that moment, a greeting card will ensure that they remember you when they need the services next time.
So, if you are planning to build a great business, build it on relationships and to do so, you need time and effort.
Here in this article, I’ll discuss few important points that can help you build better business relationships in less time with minimum effort:
1- Speed up the Greetings Creation Process:
Whether you are going to send out a postcard or a e-card, the best way to cut down both time and effort for creating the greeting cards is to use freely available resources. For instance using a free Christmas background will save your time and effort on sending out a Christmas greeting card to all your customers. All you need to do is to add your message (and get it printed if it’s to be sent via post).
2- Keep Things Simple:
Just convey the best wishes and nothing religious, political, social….. It’s time to celebrate, not to create controversies.
3- Keep it Personal:
Personalize the greeting with customer’s first name, let it be a postcard or an ecard.
4- Add Some Benefit with the Greeting Card:
Your customers will love a 20% discount voucher/code that came with the greeting and will double the chances of their holiday shopping from you. And, as you sent out the mail earlier, they have time for shopping!
5- Help Them with Something Useful:
Attaching a short article on how to do something on this holiday, i.e. tips for staying healthy, keeping your car safe, keeping your mobile safe etc during the holidays will be great help for your customers.
6- Know the Right Time to Send Out the Greeting:
Well, this is very important, i.e. a holiday greeting delivered to a client after holiday is never a good idea. Ideally you should send out the emails a week earlier and postcards ten to twelve days before the actual holiday.
7- Let Them Reach You Easily:
Include your URL, phone number and address. Make it easy for your customers to reach you.
Holiday Marketing is none too different than that of day to day marketing. However, you have to go an extra mile to deliver an additional value. This is the only way your customers should know that you care for them most. The more value you deliver to your customers the better relationship you build and the better business relationship it is the longer life your business gets!