Video is not just an entertainment anymore. It’s bringing a whole new dimension for businesses to devise and tweak their marketing plans.
Why video marketing is becoming an integral part of a marketing plan is very simple. Just have a look at following stats for Youtube only.
- More than 100 hours of videos are uploaded per minute.
- More than 6 billion hours of videos are watched every month.
- More than 1 billion hours of videos are watched every month from mobile.
OK, videos are popular, but why should I use Video? I’m a B2B business!
Well, it’s not about B2B or B2C, it’s about H2H (Human to Human) and every business has human clients, so that’s not an excuse.
Alright, I will consider Video Marketing, but really don’t have anything to make video about….
You have a lot even when you think there’s nothing:
- Videos are interactive as compared to text content.
- People get more information in less time.
- You get the power to visually show off your product or service.
- With a video you can actually show off everything your product can do.
- With a video you can remove the language barrier.
- And remember, decision makers don’t have time to read your lengthy documents.
Well, it’s a whole new world to find customers. However, video marketing is effective only when your videos go viral. Creating a video that attracts tons of views, comments and shares is not easy, but yes with some help you can create something really valuable. Here’s a very detailed article on Youtube viral marketing tips. You will find these tips very useful for devising a viral video marketing strategy.
How Successful is B2B Video Marketing?
In the year 2014, B2B content marketing have seen a huge boom in video usage. According to recent reports, 72% of B2B marketers use YouTube for publishing video content, 70% increased the amount of video content (as compared to 2013) and will continue increasing in 2015. Further, about 42% of B2B marketers publish videos either daily or several times a week.
Surprisingly, Brand Awareness is not the only reason B2B marketers use video marketing for; they generate a good number of leads through videos too.
What is the Right Video Marketing Strategy?
2015 is going to be the year of Video Marketing as more and more businesses are going to use the medium in more inventive ways. To have an effective Video Marketing strategy, you must go with your audience, i.e. what they are looking for.
Depending upon the business model, audience and the product, strategies can vary, however there are some elements that make an effective Video Marketing strategy. I will divide them into two categories as follows:
First: 5 Key Elements of a Successful Video Marketing Strategy
1- Create lots of diverse content; short videos, detailed tutorials, tips, emotions, fun, excitement and so on.
2- Work on getting your content admired by people as well as bots. Content Marketing Institute has devised a formula for this:
Great video content + many videos = more subscribers + higher SEO rankings
3- Integrate YouTube with your web content; have a videos section on the site or blog about your own videos.
4- Remember that paid media is a critical part of successful video content marketing. Working with YouTube ads if you are not experienced may not work, so do start with buying some views. Buy views is one trusted place to buy real views for your videos.
5- Must have a Call to action in all of your videos.
Second: 5 Supportive Tactics for an Effective Video Marketing Strategy
1- Thanks to the technology, there are number of tools to create video at little to no cost. Keep an eye on which one delivers the best value to your business.
2- Just like, schedule is important for your tweets and Facebook posts, timing is important for a video too. Rather than posting a video once, get a schedule and plan for different types of video content.
3- Did you know that user-generated content is more likely to development engagement than company-generated content? Rather than spending hours on production, why not to invite your customers to go behind the camera!
4- Running a video contest with a prize for the best video can get you an overwhelming response.
5- People are 10 times more likely to engage (embed, share, and comment) on video itself than blogs or other platforms. Consider YouTube as a powerful social media platform rather than just an online video repository.
Video marketing is going to be the next big thing as it’s a great way for brands to stand out and get into the spotlight. But, most important is to conduct it correctly with an effective strategy.
Your Point of Action:
Are you ready to take your brand to the next level by reaching new consumers and turn them into loyal customers? If so, what’s your video marketing strategy and does it fulfill the criteria of an effective video marketing strategy discussed above?