For almost all internet business owners and marketers, conversion optimization is equally challenging. Acquiring legitimate traffic on the website itself is neither easy nor free; a lot of effort and time is involved if not money and so conversation optimization is a must for all those who value their website traffic.
Valuing your online traffic is exactly like a valuing customer visiting a shop; the better you care, the improved results you observe..
If you are a Digital Marketer with website e-commerce or lead generation goals as top priorities, setting up secondary objectives like newsletter signups and content downloads will work great to increase the landing page conversions.
Here you need a well designed conversion optimization strategy which turns your weaknesses into strengths.
Conversation optimization strategy is about taking care of few factors that increase website conversion rates. Below is a quick detail about each:
1- Relevance: landing page must relate to what the visitors thought they were going to see when they clicked the link. This means, a strong coordination between the person developing the landing page and the one running SEO, or SEM or other PPC campaigns.
2- Clarity: landing page must clearly articulate the value proposition, i.e. the content, layout and the design all need equal attention. Thinking out of the box is a must to bring this clarity.
3- Urgency: landing page should have an indication for an action to be taken NOW. If you do not impose an urgency, there’s no point to do the business at all!
4- Trust: landing page must not have any potential item creating anxiety to the visitors. Remember, the lower the credibility you have , the higher the anxiety your prospect will show. To ensure credibility, both internal and external trust factors matter equally.
5- Non Distracting Flow: landing page must not have any items that could divert visitors away from objectives of that particular page.
Once you work on the above 5 areas, you can develop your very own conversion rate optimization strategy that delivers.
One thing that you must realize by now that conversion optimization strategy is not just a one time affair. It needs to be incorporated within your marketing action plan whereby you measure the effectiveness of your efforts periodically.