by Steve Nelson 16/09/2019 | 4:560Posted in Branding
To reach out and communicate with your clients, you have many communication options to choose from. Of these, the vanity numbers stand out. These are basically localized and often toll free telephone numbers which comprise sequences that are easily remembered.
The main purpose of these numbers is to familiarize the
target market base with nature and the character of the organization concerned.
In the conversations that follow, we are going to examine the major benefits of
1- Easier to Recall
For one, these numbers are easier to recall. The reason
underlying this is that they contain words which are directly related to the
character and purpose of the organization concerned. An organization that deals
in flowers, for instance, may have a number thus 1-800-FLOWERS.
Chances of your target market confusing your phone number with that of another company are hence kept to an absolute minimum. In this way, you may be sure that your clients will get you whenever they will so desire to secure your services.
2- Convey Specific Meanings
These numbers and words are not selected randomly. That is
because they are designed to uniquely identify one organization from a pool of
the many that deal in more or less similar merchandises. It hence follows that
they also convey specific meanings.
For instance, a vanity number that contains 247 in it might
imply that the organization concerned operates round-the-clock i.e. 24 hours a
day, 7 days a week. This also goes a long way in shoring up the visibility of
the firm concerned.
3- Highly Unique
As has already been hinted, these numbers exist to uniquely
identify one firm from another. On account of these, they eliminate any
confusions which might ordinarily arise in the course of contacting and
securing the services of the firm thereof.
You will find these numbers quite handy if you are desirous
of standing out from a pool of many similar service providers. That is because
the numbers let your potential clients get to know you easily.
Anyone who peeks into them will easily identify with the
firm they represent as well as the merchandises that the stated firms deal
with. This way, they make it possible for your merchandises to be easily
5- Attracts New Customers
Looking to attract new customers? You have the vanity
numbers for your consideration too! These numbers, as we have already stated,
are easily recognized by potential clients. They will not really struggle to
find and identify your products from a pool.
Further, many customers are attracted by word of mouth
rather than the many technical sales and marketing
strategies. These numbers have proven to be quite effective in undertaking
these word of mouth marketing.
6- Allows for Easy Tracing and Identification
Those good and services which have to be secured from a
store or physical address often require that the said premise be easily traced
and identified. These numbers also play some vital roles in seeing that these
Rather than having to flip through your Yellow Pages, all
your target market has to do is to memorize your number. Chances are that the
exact location and address will be contained therein.
7- Leaves some Lasting Impressions
Vanity numbers also leave some lasting impressions. This
stems from a combination of factors and benefits. Among these are the increased
reputation, widened customer base, and higher market penetration. They
basically drive the understanding of the target market with regards to your
With lasting impressions come the benefit of receiving a
constant flow of orders and sales revenues. These have the attendant
consequences of guaranteeing that your business shall stay robust and
profitable for a longer duration of time.
8- Impacts a Deeper Market Base Conveniently
We started out by saying that these vanity numbers are
localized and often toll-free. The combination of these two traits makes then
impact a deeper market base more conveniently. People will definitely be
willing and eager to call a number they will pay less for.
Then, given their localized use, many people who reside in
the same neighborhoods and localities will easily identify with the numbers and
the firms they represent. These two end up solidifying the grips that the firm
has in that area.
9- Imbues some Professional Appearance
These vanity numbers are free for all. There are no
restrictions that govern their adoption and use. However, few firms do realize
that. That is why at the moment, only a handful have embraced their use and applications.
The few who have done so are mistaken to be professional and
privileged. Many people hence prefer transacting businesses with them as
opposed to those who lack them. By adopting the numbers, you join a growing
list of those with ‘professional appearances.’
10- Raises the Response and Conversion Rates
Finally, the combination of all the factors above yields higher response and conversion
rates. Many clients will easily be eager to reach out to the firm that has
them and secure their merchandises.
This, of course, is wholly beneficial to the firms involved.
That is because they guarantee a stable inflow of revenues and a firm grip on
the market. Your long-term stay in the business is also ensured with the use of
You need no further convincing that the vanity phone numbers
are beneficial to your business and firm. As a matter of fact, you can never
claim to seriously intent on standing tall in your competition in this day and
age without incorporating them.
That is why you want to take the earliest opportunity to do
just that. All you have to do is pay a visit to your local post office and
apply for the same. As always, we wish you all the best in your subsequent
search and use of the numbers!
About Author: Steve Nelson
Freelance content marketing specialist; core expertise include content strategy, massive content development, syndication and content flow design focusing lead generation. I have delivered successful campaigns to a big list of small businesses in the US and Canada. On the other hand, I help publishers to better monetize their content.