If your business sells tangible products, and you have a lot of creative imagery to entertain your customers and prospects, marketing your brand on Instagram is certainly a right choice. Instagram will not only help your brand reach a broader audience but can also help in nurturing the prospect leads and turn them into your brand advocates.
To make most out of your Instagram marketing efforts, you should have a big number of active and engaged followers. The faster you acquire followers, the speedy business growth you will witness. This article will discuss ideas and techniques for increasing your followers faster.
As you implement the ideas, below, keep in mind that you must have to engage the new followers by regularly posting engaging, creative and relevant images.
1- Know and use hashtags intended to increase followers, i.e. #FF (Follow Friday), #instafollow, #l4l (Like for like), #tagforlikes and #followback etc. Also, search for and follow users who are using these popular hashtags. Many will follow you back!
2- Take time to like hundreds of random pictures and comment on some as well. For a faster follower’s growth you may like just any photos, but as you advance, be specific about your target audience.
3- Promote your Instagram account on other social media platforms. You can also run a Facebook contest for the same.
4- Use an Instagram bot; Instagress was a popular bot, but as it is unavailable now, think of exploring an instagress alternative. Using a bot can be a great help in automating most of the activities that engage people actively, and as a result, you see a big number of people following you.
5- Hold a contest on Instagram; something like posting an image promoting the contest and then asking people to like/follow it in order to enter.
6- Send an email blast to your subscribers promoting your Instagram account.
7- Use your Instagram username in your physical marketing materials, i.e. flyers, business cards, signs, products etc.
8- Follow all your Facebook friends on Instagram, and a lot of them will follow you back.
9- Host a co-promotion with a strategic partner, preferably one that already has a big number of followers.
10 -Make sure to have a content plan that is focused on increasing engagement because engagement will multiply your efforts, your brand will reach the followers of followers and they will ultimately follow you. Some ideas to increase engagement are:
- Asking questions in the captions of your photos.
- Use various calls to action in your photo captions.
- Use geotagging, especially if you’re a local business.
- Tag people in your photos when it makes sense.
- Invite a guest to post on your account and share the user-generated images.
The Bottom Line:
Having a large number of Instagram followers requires coordination of reaching more people and keeping them engaged and interact with them because at the day end converting followers to customers is the actual goal.