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10 Ways to Increase Brand Exposure & Followers Using Instagram

If you have an Instagram account you’re already off to a good start, but if you’re not optimizing it to the best of your ability then you’re missing out on some big traffic numbers.

That’s why you’re reading this article about ways you can increase your following. So, what do you need to do?

Well, this article will discuss the ten Instagram essentials that you may want to look at a little closer and think carefully about. You want to make sure you’re implementing some of these traits in your Instagram profile and page.

1- Post Consistently

The most important thing is to be consistent with everything that you post. Being consistent is actually more important than posting every single day. That’s because your followers are going to come to expect you to post at certain times.

If they have no way of knowing when you’ll post again they may get discouraged and look for someone else, which can decrease your followers and your engagement. Instead, keep posting consistently, no matter how infrequently you might be calling.

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2- Post Frequently

You don’t have to post on Instagram daily, but you’re definitely going to do a whole lot better if you do. In fact, you really should aim to post at least once and preferably up to three times per day to get the best results.

  • Too much content overwhelms the feed.
  • Too little content and you disappear.
  • The right amount of content and you appear just enough for your followers and others.

3- Use Dedicated Hashtags

Do you have a dedicated hashtag or brand hashtag? That means something that you created and you use frequently that people can use to connect with you. A dedicated hashtag can help to:

  • Increase your engagement
  • Get other people seeing you
  • Bring new people in on the process of marketing your business
  • Help people to immediately recognize your brand by others using the hashtag

4- Show Yourself

People want to see the person behind the camera. That means you should be showing your own face as often as you possibly can.

Yes, you can post some great images that don’t include you and you can post images that include other people, but you are the brand.

The more you show yourself and the more realistic you are, the better off your profile is going to be. In fact, you get up to 38% more likes on pictures that have a person in them.

5- Post Quality Images

You don’t want to be known for having ugly pictures on your Instagram and that can definitely happen if you’re not paying attention to things like:

  • Lighting
  • Angle
  • Composition (the way items or people are arranged)

You could end up taking a picture of a beautiful sunset that just looks flat because of the way you took the image. Instead, make sure every picture you post is high quality and looks great, so you’re happy to show it off.

6- Create Quality Posts

You want to make sure that the picture looks great, but you also need quality Instagram captions as well. You need to make sure the caption gets people interested in finding out more about you and your services or products.

If your Instagram caption has a story and really draws people in you’re more likely to get them to make a purchase. You just need to make sure that you’re creating content you can really work with.

7- Start Engaging

One way that you can increase engagement on your pages is to make sure that you’re being engaged in someone else’s. Look at:

  • Your followers
  • People you’re following
  • People who are in a similar/related niche

Then, make sure that you are engaging with them in some way. The more you engage the better it’s going to be. You could:

  • like their posts or comments on their posts
  • Comment on their posts
  • Respond to comments on their posts
  • Share their content to your platforms (with credit, of course)

8- Optimize Each Post

You should be optimizing everything that you post and that means using:

  • The right images
  • The right captain
  • The right hashtags.
  • Shopify for Instagram

You could actually make some money by people purchasing something that you recommend in your post. Just make sure you make the agreements early on so that you don’t miss out on something later.

9- Create a Cohesive Brand Look

When it comes to creating your look you want to make sure that everything about your brand looks similar. That means using the same:

  • Backgrounds
  • Texts
  • Process

This is going to make it easier for your customers to know what to expect and it’s going to make them more likely to stay with you, even if they don’t need the product that you’re selling them right now.

10- Use Every Method

You should make sure that you’re using every method that you can when it comes to Instagram. That means using:

  • Standard posts/images
  • Instagram Stories
  • Instagram TV

That’s where you’re going to get the most variety to your viewers. Not everyone who reads your blogs is going to see your videos, for example, or vice versa. You want to make sure that you’re getting the most of what you need and not sacrificing along the way.

If you’re looking to improve your following and definitely to build up your brand you should be implementing all of these things over time. Just make sure you start small and don’t get too overwhelmed when you do. If you let yourself get too overwhelmed you might decide to stop, and that’s going to hurt you in the long run.

You may want to start with one or two of the things here and then slowly start to add them in until you’re doing all of them for your business, and getting as much traffic as you can with your Instagram captains and more.

The only reason to build followers and brand exposure is to get more sales, that should always be your number 1 goal.

Don’t want to follow and unfollow users manually? Bountii recommends using Jarvee, or a similar app. 

To learn more about selling on Instagram, you can find more information about this topic form Shopify, with the new partnership between the two, you can now tag and sell directly within your Instagram, taking your sales to the next level. 

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