Trade shows are a big investment; not just in terms of money, but also the time. The first and foremost concern of trade show investment should be “An Outstanding Booth”. Depending on the situation you may invest in a disposable booth or else an expensive booth that can be reused over the years, however, what makes an outstanding booth is not just about using right materials, but also rightly planned activities for user engagement.
The effectiveness of trade show, without a doubt, depends on your planning. It’s all about having accurate stats, right marketing strategy, outstanding trade show displays and good post-event analysis.
This article will discuss a quick list of ideas that can help you make your trade show appearance prominent and more effective!
Here it goes:
1- Booth location is the primary concern for just any exhibitor, and so the prime locations cost more than regular ones. Do invest in a good location if your budget allows.
2- Look and feel matters most when it comes to attract visitors from a distance. Researches shows that buyers are attracted to good looking booths more, so using bright colors and and adding some effort to the design of your booth should make it more prominent.
3- In connection with the concern discussed about, you must have well designed and better quality trade show displays, banner stands & signs displays, information displays & kiosks, pedestals, outdoor & event tent displays, hanging headers & overhead banners etc. Getting them done by an expert is the right option.
4- Your booth should be approachable; it’s not just having those smiling faces of professional outside your booth, but some of them roaming around with flyers, pamphlets, and reading materials as well as those HD screens or tablets explicitly showing demos.
5- Do have dedicated staff members available on booth specifically for answering visitors’ questions.
6- Having an entertainer on your booth makes it more visible; let it be a model, singer, or just any other type of entertainer that goes well with your business type.
7- It’s very important to have some trade show specific deal so the buyers know that they need to buy right now at the show in order to receive that huge discount or special offer.
8- Everyone likes freebies and winning; so having some sort of contest will surely attract people to your booth. Make sure that you require something from the attendees in order to qualify to win a prize, i.e. their business card, a tweet or filling out some form.
9- It’s tiring for the attendees to walk that long; offering them some snacks/drinks will not just re-energize them but will make them remember you! However, make sure that the offered snacks and drinks are in line with your company culture or theme, otherwise plain water bottles with your branding is the evergreen marketing technique.
10- Hosting a game with prizes in your booth (must be relevant to your industry) is certainly going to give tough time to your competitors. However, it’s important to make sure that the game has fun element so it can attract positive attention, otherwise it may backfire. And yes, must have the attendees to sign-up to participate. This will allow you to build a list that can be used after the event.
11- Businesses make it to a trade show when they are sure that the product/service is valuable for the audience. So, why not to entertain your visitors with live demonstration, i.e. something like short infomercial.
12– Staying up to date with the latest trade show marketing trends and techniques can give you an edge, i.e. proximity marketing, iBeacon etc.
13- Give away something valuable, i.e. a white paper, top 10 lists, newest trends etc.
14- Sync your social media plan with your trade show marketing plan.
15- Invest in the right type of promotional products and branded gift giveaways, i.e. pens, bags, USBs, mobile device cases, cups & mugs, badge holders, folders, binders, notepads and what else that can be more handy and of great use for users.
Trade show marketing can be a rewarding experience and can demonstrate a true ROI only if done rightly. Trade shows where they provide a genuine platform to promote your product or service to a broader group also need careful planning. With a trade show or exhibition you find opportunities to branch out your trading and build customer database from the visitors to your booth.
Remember, if your booth is not interesting, no one will be interested in it. Hope the above ideas help you in making your trade show displays and booths more interesting!