Hundreds of new startups are launched every day, but nine out of ten startups fail. Being unable to drive traffic to their website or app is one of most common factors contributing to this failure. Moreover, the small businesses that cross the startup phase somehow, find it difficult to grow in the right direction; targeted user acquisition and retention is the biggest challenge for them.
Yes, we are living in a digital age where people are more connected than ever before, but reaching out the potential customers and selling them your product or service is the toughest task, and may seem impossible at times, especially when your pockets do not comply.
If you’re a startup owner or marketer with limited budget, you might have already explored tens of resources stressing on PPC and you may be allured to use Google AdWords and Facebook Ads without realizing the ROI factor. As a result, your marketing budget is wasted and you end up with no or very low number of users.
This article will discuss the three most effective ways to drive targeted traffic to your early stage startup website or app.
1- Buy Targeted Traffic
Any startup needs some instant traffic in the beginning, so buying traffic is a must. The first thing that may come in your mind is PPC, but as a fact of the matter, Adwords, Facebook ads etc. need precision, knowledge and considerable amount of work to increase, reach, acquire users, grow and develop. Without sound PPC knowledge and strategy, it is very obvious that you will be paying high amounts of money (bids) for traffic that has a very low conversion.
If you want an expert to do it for you, his fee will drain your marketing budget more, leaving less amount for advertising.
The best way for startups is to buy initial targeted traffic from platforms like TrafficJunky. It’s, easy, simple and more intuitive. The self-serve interface allows you to drive highly targeted traffic using advanced targeting options, i.e. you can target people based on geographic location, the time when they are more active and can manually select websites with the highest traffic to advertise on.
Stacking up 2.2 billion ad impressions with more than 140 million visitors on a daily basis, I am sure, TrafficJunky can help you bring your initial user base as the conversion rate from such platforms is way higher than regular PPC alternatives.
Since it works on CPM model, you get more impressions and a wider reach within a limited budget. Though it’s already cost effective, you can have more control simply by setting a daily maximum budget.
Keep on testing your campaigns and modify them based on the results, and you’ll certainly want to continue with TJ in long term, even when your business has passed the startup phase, and now you are working on faster growth!
2- Invest in SEO
SEO is a rather long-term channel but it’s definitely worth it. Since, you may not be able to spend on advertising all the time, SEO can support your website with regular traffic inflow in those crucial time. As SEO allows you to constantly generate and keeping the business consistent, you must invest in SEO, no matter even if it’s a smaller portion of your marketing budget.
7 SEO Essentials for a Startup Website
How to Create an SEO & Social Media Optimized Business Website in Less Time
3- Invest in Organic Social Media
Social media is huge, and the most common mistake most of the startups make is to work on all platforms. As a result, there is too much effort for too little results. You must know the fact that not every social media platform works equally for all type of businesses, so take time to figure out which social media platform have your target audience in abundance and invest time to connecting and engaging them in conversation. The more you talk about their interests, the more trust will be developed leading them to purchase.
Organic social media requires more of time investment and less of monetary investment, so you may hire a part-time social media executive and assign him the goals.
The Bottom Line:
There’re loads and loads of other inexpensive yet very effective sources but they may not work for all types of startups. The above three should be your top list priority because they have proven success record.