Sometimes back, I discussed how B2B Content Marketing drives more sales. But it’s not just about B2B sales which can have a significant boost with content marketing; B2C brands can also have equal benefits, and in fact, many B2C brands are already working well with content marketing.
Blogging stands at the top when we discuss the content marketing, and if you are reading this article, I assume that you already know the benefits of blogging for small business.
Blogging is weird useful, but generating quality content on regular basis is equally challenging for B2B and B2C businesses. As a matter of the fact, the more quality content you publish on your blog, the more visitors you’ll have and the more leads will result into more sales.
But quality needs time and of course has it’s own cost!
Related Reading: How to Calculate the Cost of Quality Content on Blog
You need time as you have to maintain the quality standards; on the other hand, you must make sure that your audience gets all the fresh content on regular basis.
The best way for small businesses to manage quality + quantity is to think out of the box and find out ways that reduce your own efforts.
Having external content sources for your blog doesn’t only help you to publish diverse content on the blog but you also save time and money which can be utilized for promoting your content for better visibility.
There are various techniques bloggers have been using to get unique and top quality content on their blogs for free; and small businesses can use the same with quick tweaks.
To sum them up, here’s the list with a quick note:
1- Invite Guest Bloggers: Guest blogging has become a specialized industry of its own. Bloggers take assignments from firms and write informational articles slightly promoting the firm. They always look for quality niche blogs to publish their content for either free or even against a smaller fee.
Create a page or post on your blog inviting guest bloggers to share their unique content. Give them one or two link credits at the end of the article in the form of short bio and they will be happy in doing so.
Share this page on social networks, with your contacts and also in the targeted Linkedin groups (and do little promotion using PPC if your budget allows).
2- Interview an Influencer in Your Niche: Design a template of interview questions and send interview request to targeted people on Linkedin and other business networks. Forward them the questionnaire; as they send you all the answers, do the quick editorial fixes and publish it right away.
Don’t just be limited to interviews; think of other ways to drive highly useful user generated content, for instance using nullNude, CanModerate etc.
3- Answer Your Visitors’ Questions: The best websites on the internet are those which solve users’ problems, Google helps you find what you ask for. So know the trick and get “Ask Us” page on the site. Get their queries, find the answer, write a quick note, add your opinion and publish it.
You may also get a list of experts to answer similar queries and publish it as a video. That can be a great video marketing strategy in fact.
Depending upon your niche you may find some more options, however, if it really seems tough to develop and editing content yourself, it’s always a good idea to hire a professional niche writer.