3 Website Design Essentials Every Small Business Should Know
by Aarav Khanna 17/01/2019 | 6:030Posted in Branding
best websites give visitors a pleasant experience, which keeps them on the page
and in a good frame of mind. This best experience further leads the users to
have a positive memory of the brand and service and plays a vital role in their
A well-designed website is the key to user experience, and, unless you have coding and design knowledge yourself, the help of a professional web designer is the easiest way to have a well-designed site. Whether you plan to hire an in-house website designer/developer or outsource your design and development to an agency, it is important to know few basics, i.e. what to expect from a professional.
article will outline three essentials of a great website design that you should
expect a professional website designer to deliver.
1- What Makes a Great Website Design
professional website designer, such as Driven Web Services,
will know all the details a site should contain, that not only catch the user’s
eye at the very beginning but engages them to keep them on the page. Some of
the requirements they may recommend are:
Updating the site
to look more current
Laying it out so
that it is easy to navigate
Optimizing it so
that it reaches the people who need the service or product
to action points
are website design factors that will raise its ranking by making it more
prominent, frequently visited, and a better place to keep potential customers
on the page for longer.
2- Think Beyond the Layout and
It is essential to understand how much the design of your site impacts its search engine rankings. Website design is not only about the layout, although this is also a vital part. The functionality of the site is determined by its loading time and not just the layout. In these busy times and with so many options out there, a customer will not stay on a page that takes too long to load.
Some questions your website design professional will ask you are:
How is your site persuading the visitor into an action such as visiting your business, contacting you for a query, or buying one of your products?
What target market are you aiming to capture?
will also look at such things as how well your site is organized and whether it
gives the user a sense of trust when they arrive on the landing page. Visitors
must always be able to find what they are looking for in a pleasing way. This
is achieved by a design that is consistent and makes sense to whoever is using
3- Dealing Local is Always Better
Whether you want a brand-new website for a new venture or a redesigned website to give it a more modern touch, your business should reach the people in your area first, so that they are aware of your services and products as their first choice. The words “near me” are one of the most frequently used pairings in search engines.
Hiring local can always be advantageous and when you choose a web design service that operates in your locality, you are assured they will know all the mediums of communication that are available to get your website into the community. If you want a starter website on a budget or a complex online shopping site where you sell your products, asking an expert in web design to create it for you is the first step to more success.
The Bottom Line:
business website is your most important branding and conversion tool, so having
a great website is a must. When you consider the above three points for your
website design and development, surely, you are going to have a great website
for your business.
About Author: Aarav Khanna
Aarav Khanna is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions.