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3 Website Design Essentials Every Small Business Should Know

The best websites give visitors a pleasant experience, which keeps them on the page and in a good frame of mind. This best experience further leads the users to have a positive memory of the brand and service and plays a vital role in their buying decisions.

A well-designed website is the key to user experience, and, unless you have coding and design knowledge yourself, the help of a professional web designer is the easiest way to have a well-designed site. Whether you plan to hire an in-house website designer/developer or outsource your design and development to an agency, it is important to know few basics, i.e. what to expect from a professional.

This article will outline three essentials of a great website design that you should expect a professional website designer to deliver.

1- What Makes a Great Website Design

A professional website designer, such as Driven Web Services, will know all the details a site should contain, that not only catch the user’s eye at the very beginning but engages them to keep them on the page. Some of the requirements they may recommend are:

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  • Updating the site to look more current
  • Laying it out so that it is easy to navigate
  • Optimizing it so that it reaches the people who need the service or product
  • Well-placed call to action points

These are website design factors that will raise its ranking by making it more prominent, frequently visited, and a better place to keep potential customers on the page for longer.

2- Think Beyond the Layout and Design

It is essential to understand how much the design of your site impacts its search engine rankings. Website design is not only about the layout, although this is also a vital part. The functionality of the site is determined by its loading time and not just the layout. In these busy times and with so many options out there, a customer will not stay on a page that takes too long to load.

Some questions your website design professional will ask you are:

  • How is your site persuading the visitor into an action such as visiting your business, contacting you for a query, or buying one of your products?
  • What target market are you aiming to capture?

They will also look at such things as how well your site is organized and whether it gives the user a sense of trust when they arrive on the landing page. Visitors must always be able to find what they are looking for in a pleasing way. This is achieved by a design that is consistent and makes sense to whoever is using it.

3- Dealing Local is Always Better

Whether you want a brand-new website for a new venture or a redesigned website to give it a more modern touch, your business should reach the people in your area first, so that they are aware of your services and products as their first choice. The words “near me” are one of the most frequently used pairings in search engines.

Hiring local can always be advantageous and when you choose a web design service that operates in your locality, you are assured they will know all the mediums of communication that are available to get your website into the community. If you want a starter website on a budget or a complex online shopping site where you sell your products, asking an expert in web design, such as one of the trusted Chicago web design companies, to create it for you is the first step to more success.

The Bottom Line:

Your business website is your most important branding and conversion tool, so having a great website is a must. When you consider the above three points for your website design and development, surely, you are going to have a great website for your business.

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Get the latest news, resources and tips to help you and your small business succeed.