Do you need to create video content for your startup, but don’t have the budget to hire a professional? That is a problem that almost every startup faces, but the good news is that you can actually create effective video content without having to break the bank.
Here are some tips that will help you to create effective video content on a startup budget, which will ultimately push your video marketing strategy to a new height:
1- Make do with what you have
Odds are you already have most of the equipment you need to create a video. Rather than using an expensive video camera you could use your existing digital camera, smartphone or webcam. Aside from that the only other things you really ‘need’ may be a microphone (which you probably have in some form or other) and video editor.
2- Choose the type of video that you create carefully
Needless to say if you want to create a cinematic live action video on a budget then that’s going to be hard. However other types of videos such as ‘talking head’ videos, presentations, or even guides and tutorials can be created without anything other than the tools that you already have.
You may also ask customers for video testimonials and in case, use and encourage your customers to use apps like camsurf, where you can have a quick video chat with them, which you can use as a video testimonial.
3- Focus on the content and how you present it
At the end of the day a good video is one that presents content effectively – which is what you should focus on. For example if you’re creating a video that showcases your startup’s product, think about how to best present the product and its features.
4- Inject some personality into your videos
To keep the audience engaged, you will want to make sure that your video has some personality. That can be achieved directly if you are recording yourself or using a voiceover, but if not you’ll need to do so through the presentation of the video itself. Try to entertain the audience, but don’t go too far off topic when you do so.
In some cases you may want to even use screen capture to create a video guide or tutorial for your startup by recording your screen. If so you could try out Movavi Screen Capture Studio and use it to not only record your screen but also edit and polish the video that you record so that it looks professional.
Within Movavi Screen Capture Studio you’ll find features that let you improve the quality of your videos, add customizable text, apply special effects or filters, cut and combine video footage, and much more. Because it is designed to be user-friendly, it won’t take you very long to figure out how each of these features works and apply it to your videos.
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While you’re at it you may also want to use Movavi Screen Capture Studio for other purposes too – such as recording Skype calls, grabbing online videos with tips for running startups, and so on. In a nutshell this one software could be an asset to your startup in innumerable ways – so be sure to give it a try.