Every company has to start somewhere. Established, million-dollar companies may seem like they’ve been around forever, but many began from the humblest of beginnings: an innovator and a dream.
Starting a new company from scratch takes grit
and blind faith. Faith that others will operate with the same integrity.
Aren’t Going Anywhere
Billion-dollar unicorn startups, such as Uber
and Airbnb, set high expectations for the next wave of entrepreneurs. While
unicorn startups are, by definition, rare, the booming tech industry isn’t
New startups pop up all the time. Just as many
disappear into the rubble of previous failures, which is a stark 70%. To
keep companies fresh and competitive, startup hopefuls should turn their
attention to the trends that are sweeping the trades.
Trends That Will Change the Industry This Year
Hard work and dedication are the cornerstones
of success, is what we’re taught as children. Later in life, we realize that
being in the right place at the right time in history is the real way of the
Our society is all about instant
gratification. Blink and you’ll miss out on trends that are hot one minute and
ice cold the next. It is a constant struggle to keep up, but keeping up is what
turns startups into bona fide enterprise.
Industry trends to watch for in 2020 include
1- More employees will work remotely
Technology advancements have made it possible for employees to cut the proverbial cord that times them to their cubicle. Video chats, instant messaging and smartphones make it possible for more employees to work remotely.
And employers are jumping at the chance to
reduce company overhead. Prompt payment services, such as Payment
Gateway, make this remote work possible.
2- Offline branding resurges with the flagship store
After years of focusing on digital marketing, the tide is shifting back to word-of-mouth promotion. Insiders predict a heavy focus on public events, such as meet-ups and other live events, to surge.
This change is partly due to the
oversaturation of marketing messages. Internet users are beginning to feel
under siege every time they browse online, particularly with the targeted ads
based on search history.
3- Renewed interest in space discovery drives new space technology
Space Race, 2020. It’s been almost fifty years since Russia and the United States jostled to plant their respective flags on the moon.
With the U.S. renewed interest in space
exploration and establishment of the Space Force, the industry can expect a big
push for cutting-edge technology.
4- The year of the voice search
Artificial intelligence is an innovation that continues to grow exponentially. One aspect of AI not yet reaching its full potential is the voice search. It’s only recently that advances in voice recognition enabled voice search to be a worthwhile venture.
is Still King in Tech
Startups begin and end with the grain of an
idea in a creator’s mind. Whether that idea comes to fruition often depends on
finding the right investors. The creativity and innovation of the company’s
concept also play a role.