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Have you ever had a great business idea? If so, do you remember what it was or at least write it down? What happened to this idea?
If you are like most people, you told a few people about your idea but never wrote it down. Then, this idea faded away without taking any action to make it happen.
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You may have been worried about someone else stealing your idea as well, so you never told anyone. You kept it in your brain thinking that you will take action later. However, later is now and there is still no change.
This happens to the best of us, however, there are four steps or ways you can turn your random business idea into a profitable business!
4 Steps to Turn a Random Idea into a Profitable Business
1- Put it on Paper
You must first decide if you want to go for this idea and make it happen. You need to grab some paper and a pen and write down why you didn’t go for your idea the last time. You will then do this again but write down ten reasons to pursue this idea and ten reasons not to.
The first list that you made is one that will show you the limits that you are facing. Some of the most common reasons people don’t pursue their ideas are because of failure and lack of confidence.
Keep in mind that most people will overlook this first step and brush it off. However, without acknowledging why don’t you go for your ideas, you could make the next one fails as well.
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2- Develop Your Mind & Idea
The next thing after overcoming your mind is to start pushing your idea forward. You should do five things each day to help make sure that your goal happens. Keep in mind that starting a business takes tremendous discipline.
That is why you must stay focused and keep track of all your progress. It may seem like nothing is happening after each day passes, however, this will change soon enough.
You should learn everything you can about the industry you are entering, the product, and the competition. There are a few things that can help you get and stay on the right path.
- Get an accountable partner.
- Develop that burning desire that you need.
- Surround yourself with positive energy.
3- Validate Smartly
The first thing you should do is to figure out if your idea is worth pursuing or not!
This is important because when you move to the next steps of developing a plan, team, and making a pitch to the investors, things might not work if the idea is not feasible
There are tons of ways to validate your business idea, however, the easiest one is to go through Kickstarter. This will allow you to pre-sell a product whereby you can find out if people are actually interested in your idea or not!
Moreover, you are also producing orders if there is only a certain need for your item. You should continue to validate your business or item on the market until you believe you have enough information to move forward.
4- Target Markets & Value Propositions
You now have enough data so that you can analyze what you need to figure out. You can solve and alter your idea in slight ways or keep it the same. You want to be successful and figuring out what the problem is will help you.
In the first stage of developing your business, it is important for you to define your target market first. Identify their pain points and the unique tailor-fit solution you have to answer their problem. And it is called a “value proposition.”
It convinces a prospective customer that a specific product or service provided by the company can add greater value or solve a dilemma for them more than other comparable offerings.
According to Investopedia, a value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. A value proposition is part of a company’s overall marketing strategy.
A value proposition is a straightforward assertion about the results of using your product, service, or approach that a person or a company may realize.
Being able to communicate it continuously to your market can create revenue quickly and more profitably, it will allow you to connect more easily and gain the interest and approval of a customer.
And as your business grows in the future, hiring a marketing agency is the best decision you could make. Their expertise can keep you from troubles and unanticipated loss.
The 310 Creative helps in creating persuasive value points that could become the foundation of your effective customer retention strategies through a comprehensive approach.
The success of your business relies on you. You need to take the first steps and overcome your fear of failure. Not everyone succeeds and that is okay. Following these four steps will help you have the most successful business you can have.