So you’ve finally decided to do it! You’re sure and ready to start that podcast idea that has been in the back of your mind forever. However, if this is your first go at it, you might have a lot of questions and be confused about the technical stuff that comes along with it. By doing a bit of research before you go ahead and press the record button, you’re setting yourself up for a much more successful launch!
You don’t need to go out and purchase the fanciest microphone available in order to have a professional-sounding podcast. While you might want to invest in one that is not connected to your headphones, you don’t necessarily need the highest-end model. The same goes for editing software. If you’re unsure about how to compress audio in Audacity, then it might be worth it to get to know the basics first before you spend a lot of money on software you don’t understand.
2. Are you recording solo or do you have guests?
Most podcasts are a hybrid of bringing on guests and offering solo episodes. Not only does this make things more interesting for you as a host, but it also helps to vary topics, attract new listeners, and build connections. You never know—someone might ask you to be a guest on their podcast someday! If you are planning on having guests, you will want to book them out several weeks in advance so you have time to edit and promote.
3. How will you promote your episodes?
If no one knows about your podcast, you’re not likely to get the type of listenership you would like. If you already have a brand, then you’ll want to share with your audience that you have a new project out! If you are starting from scratch and you need to build that audience, you’ll want to create social media pages for it, as well as a website where you can share show notes and interviews as a way for listeners to stay engaged with your episodes.
4. Can you be consistent?
The biggest struggle of having a podcast is putting a new episode out consistently. If you promise to listeners that they can expect to have a new episode once a week, then you want to make sure to follow through on that promise. While you can use seasons to take a break in between releasing large chunks for episodes, you should be trying to hit your schedule as much as you possibly can so you can gain your listeners’ trust.
Starting a podcast can be a rewarding way to gain thought leadership in your space. Plus, it’s fun! When you keep these tips in mind, you’re likely to have a show that you feel proud of sharing and get the results you want.
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