Website functionality refers to how your site is performing and how well it’s working.
It encompasses everything–from simple activities of how a visitor can perform on a site to interactivity and dynamic information.
Functionality Of Your Website
Thus, creating a website with the best possible functionality is essential to a site’s success, making it a critical component of your website design planning.
Here are four tips you can do:
Increase Website Speed
One of the characteristics of a functional website is its speed. People often get frustrated when a website takes time to load its contents. A slow site can have a 10% decrease in page views per day. This equates to a loss of revenue and leads since it’s also one of the reasons people leave a website.
High-performance websites load within five to six seconds. If you’re pages load more than this time, you should consider making some necessary changes.
A WordPress website design company advises that not everything that affects site speed is on the webserver side.
Different sites are affected by many variables such as content, performance, security, cache, and user interaction on the client-side, too. So, be mindful of the content you’ll add to your website as this can affect its loading speed.
One way to improve website navigation is to link up all of your menus. Also, your navigation system should include drop-downs that allow your viewers to choose the menu they want. Hence, if your website doesn’t support the use of drop-downs in its menus, then you must add them in the near future.
Another critical way to improve website navigation is to make sure your main menu always has a clear icon.
Your visitors must see the main menu whenever they open your site. When your visitors arrive at the main menu, they should be greeted with an attractive picture and a strong color scheme that makes them excited to explore your site.
Just as important as your main menu’s appearance is, you need to make sure that your footer has a color that’ll attract their attention. It should also be short and straightforward, with a dark background for visitors to easily read the content.
Have A Consistent Visual Appeal
Consistent visual elements, such as clean and logical layouts, good typography, and good visual user experience, are powerful in conveying an impression of authority.
So, when designing business sites, you need to consider the overall look and feel. It should be appealing and easy to read while showcasing your brand personality.
To make the website look consistent and appealing, you should do the following:
- It would be best if you used readable fonts.
- The texts in your content shouldn’t be too close together. Consider varying the formatting within the articles.
- Choose a color scheme that’s not too bright and not too dark.
- You should use high-quality images, which should automatically adjust when the user is on mobile.
Must Be Mobile Friendly
With more people using smartphones and tablets to browse the Internet, companies need their website to be flexible enough to work on these devices. Flexibility is critical for websites to maintain an active following with site visitors.
When visitors find an easier site to use on their device, they’re more likely to stick around, especially if the overall user experience is pleasing to them.
One way to make the site mobile-friendly is to layout the site’s navigation in terms of tabs. For instance, instead of having a home page, a device user might find a navigation panel that narrows down search results to be more convenient.
A functional website doesn’t only have high-quality content. The overall look must be appealing to the audience as well.
A website must have good website functionality so that visitors can easily access all of the information they need. Websites that don’t perform correctly will lose potential customers. That’s why website designers spend a lot of time designing a client’s website to make it user-friendly and pleasing to the eye as possible.
Some other articles you might find of interest:
Would you like to better understand how to drive and increase traffic to your startup website?
How to Drive & Increase Traffic to Your Startup Website
Do you have what it takes to start and run an online business?
5 Key Skills You Must Have to Start & Run an Online Home Based Business