If you’re a biology graduate and are looking to start your own business; a biological startup can surely be a great idea. However, you need to familiarize yourself with the business basics before you actually step into any kind of venutre.
Whether you’re planning to venture into selling pharmaceutical products, medical devices, or providing biological services, like testing, you need to have a good business plan for your biological startup.
This article will discuss the basic tips for beginners to kickstart a biological startup. Read on to know what can help you kick start your business quickly and efficiently.
An Overview of a Biological Startup
A biological startup refers to any business offering biotechnological products, biotech services, and biologics testing services etc. But with the rise of technology, the field is not limited to these options. In fact there can be tens of ideas based on location, target market etc. For instance those startups who offer tracing your ancestors through DNA which truly shows that biological startups do not always need to be medicinal nature!
So, depending upon your core area of interest in the field of biology, you can invent or innovate a business model!
However, idea alone won’t ensure success!
Be sure that you have everything you need to get started, that you’re aware of all the ins and outs of running your business, and the goals that you hope to reach.
For instance, if you plan to start a testing service. your goals may include:
Get to apply your knowledge and expertise in biological testing services.
Earn revenue supplying testing kits or conducting biological services to companies, hospitals, and other healthcare settings.
Help patients find fast and easy ways to determine and diagnose their health problems.
Let’s proceed with the actionable tips that can help you kickstart your biological business:
1- Create An Effective Online Advertising Strategy
One important step you can take in making your biological startup business work is to create an effective online advertising strategy. You can do this by creating a relevant website that explains your business in detail and includes links to all of your biotech press releases, biological testing videos, articles and social networking accounts.
If you have an email list, then you can also include your business blog in your marketing campaign. Supply articles relating to your biological products and services, such as pharmaceuticals, testing kits, and biological services to major media sites. Having a PR strategy can greatly benefit you to acquire media attention in limited time and doing it through a credible PR firm is the right approach.
If you’re still having trouble getting traffic to your biological startup website, then you should try using pay-per-click marketing. Signing up with a good PPC marketing service is a good option.
2- Keep the Information Easy to Read and Understand
Another important thing to remember is to keep the information you are providing easy to read and understand. People are much more likely to stay on your email list if the information that they get is clear and concise.
Here are the educational materials you can provide to your existing and potential clients:
Informative articles through handouts and flyers.
Email about your latest biotech products and services.
Up-to-date business cards.
Guest blogs on major publishing platforms.
Inclusions in strategic partners’ newsletter.
Social media content (informative videos, infographics, images etc.)
3. Work Hard on Your Website
An important thing to remember is to never try making your site look like another company’s. The first step in building a successful business is to create a website that promotes your own business identity, helping kickstart your biological startup.
Moreover, provide relevant content by including videos on how you create your products or perform biotech services, as well as press releases on the latest biological research studies, articles about biotechnological explorations and testing tips, and other media in your marketing campaign.
Include testimonials if you have. Work on testimonials if you still do not have; giveaway product/service for review.
Your website has to stand out, but it also needs to be unique, and you cannot just copy someone else’s website design. Think of the theme, color combination, and other visual elements. They should be aligned with your business niche.
Here are the things that can make your biological startup website a cut above the rest:
Offer Good Customer Support: Make sure your website also offers good support, such as a 24/7 live chat for users who have questions about your biological testing services, products, and other related topics.
Make Your Website Search Engine-Friendly: Your biological startup business website should be search engine-friendly, and it must be updated frequently. Incorporate search engine optimization (SEO) to your marketing strategies to rank your website. This involves the use of appropriate keywords and links to improve your site’s search engine ranking.
4- Get The Proper Permits and Licenses
Biological businesses, like laboratories and testing centers, would need to get the necessary business permits and licenses to operate. Check with your local area or state requirements to start a biological business, which may include the following:
Insurance: Liability and workers’ compensation insurance coverages are crucial if you’re running a business. These requirements are required to protect your employees and yourself from financial obligations when something untoward event happens.
Building or Facility Permit: Your biological facility would have to undergo sanitary and health inspections. Also, expect a thorough assessment from respectable organizations, such as the Department of Health, to ensure that your biological facility meets standard requirements before operating.
Patent or Copyright: Make sure to obtain patents and copyrights for your biological products to avoid facing legalities later on. Other companies may claim the product design that was originally yours, or claim that you’ve copied theirs.
You have just learned the most important tips to kickstart a biological startup. Keep in mind that these tips are not set in stone, and they will change as you continue to grow your business. Having a great website, getting the licenses you need, and marketing your biological startup business through digital marketing efforts will give you a good foundation to build your business around.
About Author: Chris Fraser
Chris has served as a business advisor to a big list of small and micro businesses; localized businesses and social enterprise in particular. Chris is also an avid reader and loves to stay updated about latest tech and innovation.