by Salwa Awad Quraishi 8/08/2020 | 8:190Posted in Branding
So you’re just starting to get your business off the ground. You made it through the initial obstacles of leading a team and getting your foot in the door. Now, the time has come to enter the online marketplace.
But, how can you as a business owner best represent yourself on your business website if you don’t have a huge portfolio yet?
Here, we will look at some strategies to get your website into tip-top shape
1- Call in The Pros
Now is not the time to be frugal. Your website is your virtual storefront. Most consumers and potential investors will base their first impressions on the quality of your site.
Companies who specialize in crafting custom websites provide clients with professional-grade sites and handle all the busywork. There are also high quality affordable premade websites you can check out.
This advice goes beyond just the construction of your site. Don’t be afraid to reach out for professional help when creating audio and visual content. To truly compete in today’s marketplace, you need to have a pristine site, both aesthetically and functionally. Think of these services as necessary investments in your company’s future; they are worth every penny.
2- Assess The Competition
What does the scene look like? A smart businessman learns from his or her competitors as much as they learn from their colleagues.
Do some scouting and see how your peers are using the web to their advantage. Take notes on what works and what doesn’t. Then integrate these ideas into your work
This is by no means a suggestion to go steal any concrete ideas or devices. Instead, you want to become familiar with the marketplace so you know which ideas work best for your business.
Is there room for improvement in your competitor’s site? Is there something unique you can bring to the table that you see your competition missing out on?
These are the types of questions you should be asking yourself when comparing yourself to competitors.
3- Be Yourself
Most consumers are exposed to more content than they could ever possibly digest. You are faced with challenge of breaking through and reaching a viewer’s attention. The last thing a consumer wants to see is a depersonalized website with stock images.
Large corporations spend millions of dollars each year on high-end advertisement campaigns to engage their audience. Don’t think you have to spend as much money as they do to succeed. Instead, focusing on standing out.
One easy way to reach a customer is to be real and stay truthful to your brand ethics. Consumers appreciate authenticity and personality. Don’t be afraid to let your quirkiness make its way into your website. Ultimately, this will help separate you from your competitors.
Your customers are much more likely to remember the website that struck an emotional chord with them. Don’t be afraid to be vulnerable in your About section – give your customers the opportunity to get to know you!
4- Build Your Team
Now is the time to solidify your web team. This can prove to be a very daunting task. Not only do you have to find capable and proficient workers, but you now have to find colleagues with good chemistry.
First, make sure that you have all you bases covered and each position filled.
Next, assess the emotional aspect of your team. Is there any tension or anger in the air? The emotional side of a team is just as important as the technical side.
Make sure that the people you are working with are dedicated to the website and are willing to grow with you as a company. The last thing you want is an unmotivated employee.
Evaluate your team early on in the game. It only gets harder to make revisions as time goes on.
You are now entering the online marketplace, the most competitive place to sell in the world. It may feel overwhelming at first, but after following these quick tips, you will be on your way to rising up and creating a killer website.
About Author: Salwa Awad Quraishi
Writing marketing research reports, documenting the identified business problems and organizational change requests is often difficult for people within organizations. This is what I help them with. Join me on Linkedin.