Attracting customers is one of the most important things about running a plumbing business or any business for that matter. After all, that’s why you’re striving to work hard – for them to use your services or product.
At the same time, this is one of the hardest challenges that businesses deal with, so finding several ways to draw customers as possible should always be a top priority.
Two decades ago, plumbing business owners would get their names on Yellow Pages to promote their business or services such as tankless water heater installation to form awareness of their services or products. However, with the development of technology, these directories are almost no longer in use in the world of business. Today, most businesses find the need to have a presence on the internet.
An effective way wherein plumbing businesses can put themselves to get closer to their potential customers is through the best online directories for plumbing companies. The rule of thumb is to put your name in as many as online directories you can find.
Every directory gives another opportunity for exposure; however, some are better than the others. Some are more popular and more visited.
That is why we’ve put together a list of 5 of the best online directories for plumbing companies that will lead your business to success.
1- Google My Business
Google My Business is, obviously, a business directory powered by Google. The best thing about being a part of this is because your business is more likely to be on top of Google’s result pages which are the most popular search engine of today.
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Who wouldn’t want you not want to have their business on a website where prospective customers use on average of 40,000 times per second?
Yelp is a great for the most honest consumer reviews online, that’s why many people choose to use this site when finding a plumbing company to help them with their plumbing needs. The beauty of using Yelp is that it allows your prospective clients to send you private messages and leave comments on your public page.
When it comes to demographics, about 42% of Yelp users are between the age of 18 and 34, 61% are college graduates and 46% earn $100,000 or more every year. Some of the most reviewed categories on Yelp include restaurants, shopping, and of course, home services including plumbing.
Not only the most popular social media in today’s world, Facebook is also a very powerful tool for finding reviews and data regarding businesses. Most people know how Facebook works and how it allows clients to get in touch with the service providers through private messages and comments.
This could also be a smart way to market your business and find new customers. You have to keep in mind, however, the managing a successful Facebook account requires a lot of efforts as you need to keep it updated with new posts and you must always be available to answer client’s inquiries.
4- Bing Places for Business
Only outpaces by Google, this is another search engine where you can list your business in. The thing we like about this the most is the fact that it allows you to add different business locations, videos, photos, and more throughout the free, fast, and easy registration process.
Since Bing is the search engine by default for desktop and tablets run Windows Operating System, some people, especially the older generations, don’t even bother to change their browser’s operating system.
5- Yellow Pages
Let me correct myself for what I said earlier, Yellow Pages are not dead! These thick, bulky phonebooks now have a digital version. Yellow Pages allow you to list your business in their directory and promote it to a lot of visitors through this service on a daily basis.
Company research from the previous year shows that there were 70 million visits throughout the YP mobile app and YP.com website combined.
There are a lot of other directories and listings you can use for your business. Maybe at first, they might not seem too significant for a business, but it might actually give you some a great amount of traffic in time.
It is almost certain that if you’re running a plumbing business, listing your name in the best online directories for plumbing companies will give you a lot of advantage. But, do not just limit your business to directories only and spend some time searching for similar businesses on these websites. Look for the top ranking plumbing businesses and do a quick research on their marketing strategy and it will reveal some really useful information.
Whatever the plumbing services your business offers; may it be toilet repair, drain cleaning, hydro jetting, or tankless water heater installation, it is always great to learn from successful businesses. For instance, Plumbers Bergen County NJ is a highly trustworthy local business. Knowing the growth path of such a successful business can surely guide you to build your own plumbing business.