If you are looking to start a water heaters business or have already started it, you must be aware of the fact that without cost effective advertising and effective marketing, you cannot take your startup to the next level. It’s always a wise idea to learn from folks who are already in business, but your competitors will certainly not share the business secrets with you; a water heaters business owner outside of your community may be willing to share their entrepreneurial wisdom with you, so do not miss an opportunity to learn.
As many experienced entrepreneurs enjoy offering advice to startup entrepreneurs, here in this article I am sharing some success tips that I had with my water heater startup business. I had to think a lot about the marketing and advertising of it and I hope, following these ideas will save your time.
I am discussing some tips about the cost effective advertising of my business.
Make a budget for advertising
Firstly, make a budget for advertising your products. You can spend 1 to 5% of gross sale for advertising according to your location, local advertising rates, products etc. Keep in mind that your advertising must provide a consumer benefit. Consider marketing and advertising as an investment for your small business.
Put ads in newspapers
You can put your ads in local newspapers and it’s probably the best way te make people aware about your products. You can place your ads in off hours; frequent small ads work better than big splash ads. It will cost you less as well. You can also share your ads cost with neighbor business by adding a service from them in the ad. Put something different in your ads and try reducing the size of your ads.
Have your own website
Having a website is a great way to spread the message to more people while keeping the costs low. Fill it with product descriptions, features, reviews, and benefits! You may also sell your products online. Blogging about your water heater products and its’ uses can also be a great way to attract more people. It helps people to know about your products and business.
Make brochure and arrange local seminar
You can have brochure and flyer for your water heater product. The local seminar can help you to know what people want. You can also bring to light that how your products act and its’ advantages, how to setup it at first etc. Try to attract people to your products.
Make an eye-catching business card
A business card is a mini brochure. You can put your important information on your business card. You can give these cards anyone you meet. It will promote your business. One thousand two-color business cards run around $30.00 – $60.00.
The Bottom Line:
Marketing and advertising are not an expense. It is an investment. If you want to start up a small business, you need to think a lot about its’ advertising. Without enough money put aside for advertising your sales can go down. You may have the best quality product available for sale. But until consumers are conscious of your business, you don’t have a business. For your small business, try to make add in low cost and follow some effective tips.
Always try to give the customers more than they expected. It will attract your customers. Start your business with good quality products and services. It is important to know what people want. Make your ads more effective by following the tips. It will help you to make your business successful. Don’t try to make money at first. It is not a good idea. Be patient.