According to a latest research on local behaviour conducted by Google, “50% of users who make local searches actually visit the store in question within a day”. Well, that’s a BIG conversion rate and I am certain, we have not heard of this massive conversion rate earlier!
Startups as they are already on tight budget; spending money on low converting mediums is a mere waste of money! A consistent focus on Local SEO can actually be a golden opportunity for low budget startups to build customer base on strong grounds.
You must be aware of the fact that with the growing technology and better connectivity, searches are becoming more personalized and localized. Working on Local SEO can prove to be a real game changer. Here are some local SEO tips that can help you get better search engine results.
1- Your Business Needs to be in Google Places
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If you don’t have a Google Place account, you should take some time to fill out the information needed to create an account. Include any photos, offering, videos, coupons, and products. In addition, you can create an account on Bing Local and Yahoo local. Claim your space on Google Places to enable your business appears in Google+ Local Mobile search.
- Optimize Geo-Targeted Keywords
- Optimize your page by including the title, H1, H2, meta tags, and content.
- Include an About Us and Contact Us Page That Target Local Terms
Remember to comprise your business contact information. If you own a restaurant, you can include your menu. Use this option as an opportunity to build and strengthen your presence based on the location.
2- Get Yourself Evaluated
Good reviews and shiny yellow stars can be a huge advantage for your business. Encourage people to leave reviews through a mailing list and social media. Give promotional discounts in return for an incentive or a review.
3- Have a Look at Your Social Media Accounts
Social media is frequently used to create a relationship and build a community. Naturally, this goes hand in hand with improving your company’s local presence. Social media is important when it comes to your SERP rankings and making it the obvious choice for a business that wants to establish their online presence suggests Cormac Reynolds of My Online Marketer who provide local SEO services in London.
4- Create Different Landing Pages
If your business has several locations, you should consider creating a landing page based on the location. You can enhance each page for specific location keywords.
5- Links from Other Local Strategic Partners
If you’re in the business of selling dog toys, you might consider linking to a local bakery or local dog shelter. After having these links directed to these other businesses, you can exchange links and information with these companies. This exchange will not just help in your rankings, but you may also get customers from these partners!
I hope, the above tips will help you take your business to a new level with the help of better local SEO.