Branding is so important. Your customers need to know your name and have exposure to it, even before they’re looking to buy your products or services.
The more exposure a business gets, the more people tend to trust it, even if they’ve never used them directly. You can use this to build your own business’ success and we’ve put together five tips to help you do it.
1- Sponsor A Local Sports Team
With this, it’s not just the visibility of your brand that’s great, it’s the message you’re sending about what your business is about.
Sponsoring a local team says that you are proud of your local area and team, you care about the community and you want to be a major part of it.
Advertising through something like a sports team also tends to catch people’s attention since it is linked with something they likely already have a passion for – so get out there!
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
2- Use Social Media To Spread The Word
Social media is key to getting your business out there.
Everyone uses the internet for just about everything, so social media has become more than just an advertising opportunity. You can use it to interact with your customers and update them on deals. Using photos and videos to show off new products can also be really effective.
There are differences when it comes to what each platform is good for, so it’s good to have an understanding of this before committing your time to them. For example, Twitter is great for quick announcements and brief updates. However, Facebook is better for more in-depth updates and YouTube is ideal for posting videos. Know your stuff!
3- Get Branded Merchandise
It is a great idea to get some branded merchandise, since you can give it away as a freebie which everyone loves!
Giving your customer something to take home means they have your brand or logo around them for longer. They’re not going to forget about you!
It’s really easy to get these branded items made up and ready to hand out to your customers.
4- Use Your Vehicles To Promote Your Brand
Work vehicles or even your personal care can be a fantastic way of promoting your business.
You can get your vehicle decorated with your brand and logo and getting the right eye-catching vehicle livery can make it a real feature around town!
Get conversations going about your vehicle, since it’ll start conversations about your brand – which is what you want!
5- Get Some Media Exposure
If you can get some media exposure locally, or even better, nationally, it can really help raise the profile of your business.
Hosting a charity event is a great way of doing this. Your business will get excellent exposure but, more importantly, you’ll raise money for a cause you care about.
There are lots of resources out there to set up a really effective charity event, so do your research and plan, plan, plan!