It is critical for you to weigh the cost of direct mail marketing against its advantages. The reality is that this form of marketing is a better fit for some companies than it is for others. Here are some of the main advantages that are associated with this type of marketing campaign.
1- Highly Targeted Marketing
If you get your mailing addresses from a source that is reliable, you will have the ability to target people that are very likely to be interested in what you are offering. For example, instead of getting a list filled with random names and addresses, you can buy one that targets women, sports enthusiasts, businesses or some other demographic.
2- Budget Flexibility
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Depending on the amount of money you have set aside for marketing purposes, you can send brochures, postcards, letters or product samples. If you are in a financial crunch, postcards are the least expensive option.
You can also consider participating in ad campaigns and coupon books where you share the cost with other businesses.
3- The Ability to Reach a Larger Audience
Even in today’s booming technological world, there are some people who still don’t use a computer. Door drop media marketing is an excellent way to reach those who don’t use the Internet when looking for a business to patronize. Also, having a website does not guarantee that people will be able to find your business. Direct mail, like that offered by Whistl, can reach your intended audience if you select well-constructed mailing lists.
4- Coupons Turn into Conversions
People are more apt to try a business if there is a coupon available. Try timing your coupons to coincide with holidays and other major events. This is when consumers are more likely to buy high-end items and services.
5- People Love Getting Mail
According to the USPS, many people like the idea of getting mail each day. According to them, most people look forward to seeing what is in their mailbox. In fact, about 98 percent of consumers grab the mail the same day it is delivered and 77 of them go through it as soon as they get in the house.