Many brands and businesses understand that
they need SEO to establish their presence online. SEO will undoubtedly improve
a website’s overall searchability and visibility, but other than that, what
else can it offer? Why is SEO so important? Let’s find out the answers from Los Angeles SEO
There are too many reasons why businesses, of any industry or size, need SEO to take their brand to the next level. Check them out below:
1- Organic Search is the Main Source of Website Traffic
Organic search makes up a huge part of many business’ website
performance. It is also an important element of the buyer funnel as it
eventually get users to complete a conversion or engagement.
Google, as most marketers know, owns a significantly large part of the
search market compared to its competitors like Yahoo!, Baidu, Bing, DuckDuckGo,
Yandex, and many others.
This is not to say that all search engines do not influence a brand’s
visibility—they do! The only problem is that Google owns around 75% of the
overall search market. Because it’s the clearly the leader in the game, it’s
important for everyone else to follow its guidelines.
However, the remaining 25% of the market dominated by other search
engines are important to brands, too.
Because Google is the most visited website in the world (especially in
the United States), it is also the most popular email provider in the world. In
fact, there are more than 1 billion Gmail users worldwide. The second biggest
search engine is YouTube.
Since majority of the world that has access to the Internet visit Google
at least once a day to get information, it is important for brands to be highly
visible in that platform.
Being highly visible as a reliable resource by Google and other search engines always works in a brand’s favor. Brands gain more customers and exposure with the help of quality SEO and a high quality website.
2- SEO Helps Build Trust and Credibility
The main goal of any experienced SEO is to build a strong foundation for
user-friendly website that is easily discoverable in the search engines thanks
to the credibility of the brand and its digital assets.
There are many factors that contribute to the establishment of authority
in search engines like Google. Also, in addition to the factors mentioned
earlier, authority increases over time thanks to the following elements:
Positive user behavior
Machine learning signals
Quality backlink profiles
Optimized on-page elements
But establishing authority will benefit a brand more compared to other
digital optimizations. The problem is, it is almost impossible to build trust
and credibility in one day. Just like in real life, authority is earned and
built over time.
Building a brand and establishing authority will take a whole lot of
patience, effort, and commitment on your part. It also depends on providing
valuable, quality product or services that moves the customers to trust a
3- Good SEO=Better User Experience
Whether we admit it or not, we cannot deny the fact that everyone wants better, organic rankings and maximum visibility. But only a few people understand the importance of good user experience is when it comes to achieving those.
Google has learned how to differentiate a favorable user experience from
an unfavorable one. Positive user experience usually translates to a successful
website, so businesses should focus on that more.
Customers know what they want. If they can’t find it, they’ll leave and
go to the next website that can provide them with what they want.
A good example of building a strong user experience is with how Google
has evolved from to becoming an answer engine providing necessary data on the
SERPS (search engine results pages) for users. Its main purpose is to offer
users the information they need with just a few clicks.
Good quality SEO takes positive user experience and elevates it to work
in a brand’s favor.
4- SEO Affects the Buying Cycle
Customers today are smarter and are more involved with regards to the
things they consume and use. Customers do their research before they avail any item
or service. This is perhaps one of the biggest advantage users can get out of
the Internet, from a buyer’s perspective.
You can use SEO strategies to spread the word about good deals and groundbreaking products or services. For instance, you can devise a strategy particularly focusing on Los Angeles SEO to educate people about the importance of what you have to offer. When done right, this strategy will no doubt impact the buying cycle in a positive way.
Brands need to be visible in the right places in order for a good
connection to be made. Local SEO improves that visibility and lets potential
customers and businesses find each other.
5- SEO is Super Cheap!
As with all the best things in life, SEO also costs money.
But SEO is actually quite cheap and its payoff is considerably high in
terms of a brand’s benefit and bottom line.
SEO isn’t a marketing cost—it’s a true business investment. Effective SEO
implementation will benefit a company for years to come. And, like most things
in life. It will only get better the more attention it gets online.
6- SEO is a Long-Term Strategy
SEO can (and does) have a noticeable impact even in the first year of
implementation, and many of those actions will have an impact that can last for
As the market evolves, it is highly advisable for any business to follow
the trends and closely observe any changes in the market. But even a website
that doesn’t have a ton of intense SEO recommendations can still improve even
by using basic SEO practices. As long as it can give decent user experience,
then it’s good to go.
The more SEO time, effort, and budget you dedicate to a website, the
better and longer it is able to compete with its peers in the market.
Implementing good quality SEO on a brand’s website and digital assets is
always going to work in favor of the brand and its marketing efforts.
SEO is considered a “new age” marketing
technique, but it ‘s important in helping establish a brand’s presence online.
About Author: Chris Fraser
Chris has served as a business advisor to a big list of small and micro businesses; localized businesses and social enterprise in particular. Chris is also an avid reader and loves to stay updated about latest tech and innovation.