Many brands and businesses understand that they need SEO to establish their presence online. SEO will undoubtedly improve a website’s overall searchability and visibility, but other than that, what else can it offer? Why is SEO so important? Let’s find out the answers from Los Angeles SEO experts!
There are too many reasons why businesses, of any industry or size, need SEO to take their brand to the next level. Check them out below:
1- Organic Search is the Main Source of Website Traffic
Organic search makes up a huge part of many business’ website performance and site traffic. It is also an important element of the buyer funnel as it eventually gets users to complete a conversion or engagement.
Google, as most marketers know, owns a significantly large part of the search market compared to its competitors like Yahoo!, Baidu, Bing, DuckDuckGo, Yandex, and many others.
This is not to say that all search engines do not influence a brand’s visibility—they do! The only problem is that Google owns around 75% of the overall search market. Because it’s clearly the leader in the game, it’s important for everyone else to follow its guidelines.
However, the remaining 25% of the market dominated by other search engines are important to brands, too.
Because Google is the most visited website in the world (especially in the United States), it is also the most popular email provider in the world. In fact, there are more than 1 billion Gmail users worldwide. The second biggest search engine is YouTube.
Since the majority of the world that has access to the Internet visit Google at least once a day to get information, it is important for brands to be highly visible in that platform.
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Being highly visible as a reliable resource by Google and other search engines always work in a brand’s favor. Brands gain more customers and exposure with the help of quality SEO and a high quality website.
2- SEO Helps Build Trust and Credibility
The main goal of any experienced SEO is to build a strong foundation for a user-friendly website that is easily discoverable in the search engines thanks to the credibility of the brand and its digital assets.
There are many factors that contribute to the establishment of authority in search engines like Google. Also, in addition to the factors mentioned earlier, authority increases over time thanks to the following elements:
- Positive user behavior
- Machine learning signals
- Quality backlink profiles
- Optimized on-page elements and content
But establishing authority will benefit a brand more compared to other digital optimizations. The problem is, it is almost impossible to build trust and credibility in one day. Just like in real life, authority is earned and built over time.
Building a brand and establishing authority will take a whole lot of patience, effort, and commitment on your part. It also depends on providing valuable, quality products or services that move the customers to trust a brand. You can check Denver SEO firm if you want to get quality service to improve your website.
3- Good SEO=Better User Experience
Whether we admit it or not, we cannot deny the fact that everyone wants better, organic rankings and maximum visibility. But only a few people understand the importance of good user experience is when it comes to achieving those.
Google has learned how to differentiate a favorable user experience from an unfavorable one. A positive user experience usually translates to a successful website, so businesses should focus on that more.
Customers know what they want. If they can’t find it, they’ll leave and go to the next website that can provide them with what they want.
A good example of building a strong user experience is how Google has evolved from becoming an answer engine providing necessary data on the SERPS (search engine results pages) for users. Its main purpose is to offer users the information they need with just a few clicks.
Good quality SEO takes a positive user experience and elevates it to work in a brand’s favor.
4- SEO Affects the Buying Cycle
Customers today are smarter and are more involved with regards to the things they consume and use. Customers do their research before they avail any item or service. This is perhaps one of the biggest advantage users can get out of the Internet, from a buyer’s perspective.
You can use SEO strategies to spread the word about good deals and groundbreaking products or services. For instance, you can devise a strategy particularly focusing on Los Angeles SEO to educate people about the importance of what you have to offer. When done right, this strategy will no doubt impact the buying cycle in a positive way.
Brands need to be visible in the right places in order for a good connection to be made. Local SEO improves that visibility and lets potential customers and businesses find each other.
5- SEO is Super Cheap!
As with all the best things in life, SEO also costs money.
But SEO is actually quite cheap and its payoff is considerably high in terms of a brand’s benefit and bottom line.
SEO isn’t a marketing cost—it’s a true business investment. Effective SEO implementation will benefit a company for years to come. And, like most things in life. It will only get better the more attention it gets online.
6- SEO is a Long-Term Strategy
SEO can (and does) have a noticeable impact even in the first year of implementation, and many of those actions will have an impact that can last for years.
As the market evolves, it is highly advisable for any business to follow the trends and closely observe any changes in the market. But even a website that doesn’t have a ton of intense SEO recommendations can still improve even by using basic SEO practices. As long as it can give a decent user experience, then it’s good to go.
The more SEO time, effort, and budget you dedicate to a website, the better and longer it is able to compete with its peers in the market.
Implementing good quality SEO on a brand’s website and digital assets is always going to work in favor of the brand and its marketing efforts.
SEO is considered a “new age” marketing technique, but it‘s important in helping establish a brand’s presence online.