Product packaging plays a vital role in consumer decisions, and it may effect your business in the ways you might have not thought yet. Interactive product packaging doesn’t just communicate what you offer to the customers, but it also exhibits your company’s values and thus helps you build a strong and trustworthy brand.
bags are probably one of the best product packaging choices, when it comes
to branding efforts and this is due to various reasons. After all, these
attractive bags are becoming so popular.
Once, only the luxury brands used to offer paper bags, but now,
small scale businesses and even startups use these eco friendly bags. Why? Because,
when you hand over the products to customers in a paper bag, the first thought
that a customer gets is the “awesomeness of your business”.
In simple words, people consider that palstic bags are for
ordinary customers and paper bags are for special customers. So, if you are
looking to rebrand your business in an innovative way, do replace your plastic
bag packaging as as a top priority. Make your every customer feel special, and
they will not just come back, but will also bring more people in long term.
Here I have five solids reasons for startups and small
businesses to use paper bags.
1- Being Eco Friendly:
Yes, the paper bag is the most eco-friendly packaging option because these bags are made from recyclable materials that do not harm the environment. Building a green business should be a high priority for every business in today’s world. Because, the harm that has been made to this planet due to non-recyclable plastics, cannot be undone. The only thing we can do is to stop any more harm.
2- They are Cost Effective:
It is much easier to print on paper than on a plastic
surface, which makes the paper bags cost effective as well. As compared to the
other traditional packaging methods, paper bags can be crafted in more styles,
patterns, designs, shapes and sizes.
Moreover, whenever there is a change required due to
campaign demands, paper bags can be easily changed at the shortest notice which
makes these bags more attractive packaging option.
3- Customers’ Demand:
More and more consumers are showing greater preference for printed paper bags over plastic bags, especially in the developed countries and many in the developing ones are refusing plastic bags when collecting their purchases.
Many counties and cities have decided to ban the use of disposable plastic bags, so if you operate a business in a big city, it is a must to switch to paper bags. But, even if your business is established in a not so big city, still it can work great for your local brand.
More people are preferring, even groceries and food items in paper bags as well. This is why major super markets in big cities and food chains use paper bags for in-store sales as well as for home deliveries.
4- Effective Branding:
Packaging in paper bags is considered to be classy. A little market research will reveal that most of the well known brands use eco friendly paper bags to pack their products, even if it is a smallest item like a lipstick or nail polish.
So, switching paper bags with your brand details on it can be a great way to give your brand an instant face lift. Moreover, people tend to save the paper bags for later use and love carrying paper bags along with them, which can give a continuous promotion wherever that paper bag goes to.
5- Being Socially Responsible:
In today’s world not all businesses can succeed while being purely profit oriented businesses. Being socially responsible is another option and it’s way more effective to build a strong brand. Exercising social responsibility doesn’t just make you profitable, but also makes your brand lovable.
More and more businesses are exercising social responsibility simply by opting in for attractive, eco friendly paper bags. And yes, socially responsible businesses gain customer’s trust faster.
The Bottom Line:
Paper bags are trendy, more attractive than plastic bags, are recyclable and reusable and switching to this packaging option is simply a quick way to re brand your business more effectively.
About Author: Que Jay
I am an Internet Marketing enthusiast with core expertise in SEO/SEM, Social Media, Online Brand & Reputation Management, and Digital Media Strategy for B2B & B2C, Business Analysis, Business Development, Content Marketing, Campaign Management, Online Revenue Model Optimization and ROI Analysis.