The way that businesses communicate with customers has been transformed. In the modern world of business, it is increasingly essential that you utilize social media to connect with both new and existing customers.
It is therefore surprising to discover that many new businesses shy away from social media through lack of understanding or simply stating they “do not need it yet”. Admittedly, there is a lot to consider when starting a business, but a cost-free means of communicating with customers should always be a priority.
Many business owner’s get setup on social media but are then unaware of how to properly use it. With the world of social media always evolving, it is important that businesses ensure they are staying relevant whilst also using platforms that customers may want to reach out to them on.
This is the best way a startup can grow to the next level faster.
With this is mind, here at FJP Investment, we have prepared some tips to help new businesses in shaping their social media strategy to get the most out of their online social presence.
5 Social Media Marketing Essentials for Faster Startup Growth
1- Choose the Right Platforms
As you are probably aware, there are many social media platforms, and these are tailored to separate demographics. Choosing the right platforms that are built for your target audience is important – if you have not yet identified your target audience, this is a vital first step.
For example, is your demographic under the age of 30? Over half (59%) of Instagram and TikTok users are under the age of 30, whereas those on Facebook and LinkedIn are more diverse in age, with a third of users on Facebook being aged between 25 and 34.
This applies to the interests of your audience and the product or service you are selling. If you are targeting professionals with software for example, you will have much greater success focussing your efforts on LinkedIn than Instagram. More of your time should be dedicated to platforms that your target audience occupy.
2- Create Shareable Content
When making social posts, it is important that the posts are relevant to your audience and are engaging instead of simply trying to sell them something.
The type of content produced will need to be varied in content, from good quality copywriting to video that you feel your target audience will engage with and share. Content that is shared reaches a much larger audience, good quality content almost always gets shared and allows you to build up a greater audience.\
It would be beneficial to plan content on a calendar to keep a consistent routine; you do not want to overwhelm your followers with content but going quiet for several weeks is also bad practice. Online content planning tools such as Buffer will help you with this.
3- Have a Strategy
Touching on the previous advice, being active without a plan will be detrimental, or at the very least will not achieve the same returns that a carefully planned strategy would.
The strategy should have specific, achievable goals that can be measured, ensuring that the activity is relevant and done in a realistic and suitable time frame. Ultimately, you need to find a strategy that will work. Measure the results, if they are unsatisfactory, try a different approach.
4- Look at Competitors
When setting up a new business, you have likely identified the competitors in your niche. If you have not done this, you should now.
With a list of competitors compiled, it is time to review their social media profiles. Have a look at what platforms they are on and the type of content they are sharing, this will give you a head start in identifying what should and should not work.
By following your competitors, you can keep up to date with trends in your industry to ensure you are producing topical content.
Once you have thoroughly reviewed your competitor’s content, take what you feel will improve your strategy and implement it into your own. You will still want to be your own entity, not a carbon copy of your competitor’s social media.
5- Engage with Your Customers
By engage, we mean actively listen to what your customers are saying. For the most part, people that communicate with you via social media, whether that be via a complaint or a recommendation generally have good intentions.
Treating social media comments and queries as you would an in-person customer will resonate well. In fact, 71% of customers who had a positive experience with a company on social media were likely to recommend them to others, a very easy way to increase exposure.
Never ignore difficult posts, you can often win a customer round if you remain professional.
Summing it Up
Following the above tips, we are confident that you can either implement a successful social media strategy or improve on an existing one. By remaining aware of the importance of social media, your business will improve.