“If I was down to my last dollar, I would spend it on PR” is a famous saying of Bill Gates, quoted often in the PR industry. And honestly, it has the point!
That’s probably not just the case of Microsoft alone, but almost all big names, i.e. Facebook, Google, Oracle, and Salesforce etc. trust PR most when it comes to build their reputation. They all are successful in PR because they know the communication methods that profoundly impact their business and brand.
Well, for most of the startups as they are struggling with resources, keeping the PR in-house is the only option. With a low budget in-house PR, it’s often misunderstood that they cannot create a meaningful story that can attract the prospects and build awareness. So, this article is meant to clear that particular misunderstanding; it will guide you step by step to create a newsworthy story for your startup!
Step 1- Brainstorm: To create a story, be ready to brainstorm and list down the following:
- The basic problem that your target customers are facing.
- How exactly the product/service is solving that problem.
- 3 to 5 things about your business that matter
- 3 to 5 ways in which your product is different from the competitors.
- At least one proof for all of the above.
Step2- Create a Storyboard: The next step after brainstorming is the story development. Write a small paragraph for each point above, i.e. the problem, the solution, the business features that matter, the difference and the proofs.
Step 3- Verify the Story: Now you have a long article in hand which needs verification. Ideally the verification should be done by a trusted person who knows your market well and can provide honest feedback.
Step 4- Summarize: Next is to get the story trimmed by an experienced editor (preferably expert in editing marketing material), who can ensure the sentence structure, grammar, vocabulary and overall pitch!
Step 5- Proofread: One last, but most important part is to proofread each and everything. Better is to involve the same person who gave feedback earlier to make sure everything is in order. Get the things fixed if they need to be!
Follow the simple steps above and you should have a story that is worthy of your customers’ attention.