If you are new to online marketing, chances are that you are overwhelmed by the options to market your business. SEO and Social Media stand as the best strategies to get started with, but not all the providers can do it effectively.
More importantly, the budget constraint may baffle you to choose between SEO and Social Media, and it is very likely to be lured by the glamour of Social Media and push SEO behind in the priority list.
Well, you must know that when done rightly, SEO lightens the load on the rest of your company. Competitive businesses often have to deal with their advertising dollars going in the wrong direction because they often do not know the priorities.
SEO should be a top priority for a small business, because it has more benefits that you can think of. This is why companies are using innovative solutions like Blogger Outreach to help with marketing, and compliment it with a solid SEO campaign. It’s never too late to add SEO if your goal is to gain more attention for your company.
Let’s see the hidden benefits a great SEO strategy can have.
1- It Makes Advertising Easier
The user experience is what makes good advertising worth the dollars. But you aren’t truly maximizing that experience without the use of SEO. By using SEO, you include relevant information in all of your marketing.
This is often different than targeted marketing, which can sometimes focus on the actual inclusion of data at the detriment user experience. When you use SEO with targeted marketing, it is the best of both worlds.
2- It Improves Social Media Presence
Using social media without SEO is like screaming loudly into an empty room. Pay close attention to your company’s social media activities and it will give you a better understanding of where SEO is most efficient.
All inbound strategies should result in positive leads using B2B or B2C marketing campaigns. One thing that stands out is how your competitors use SEO. If they have the upper hand with your targets, then chances are their SEO is more optimized.
3- Better Lead Generation
You can have a thousand leads and still be left with nothing. Closing is a big part of the business and is something that requires a little finesse. There is more room for error with leads brought in by SEO since the target is likely more interested in the pitch.
As a result, SEO leads have a higher closing rate than traditional outbound leads. With SEO, you do less work but still, have a higher chance at closing the deal.
4- Amplify the Outreach of Your Local Physical Store
Traditional brick and mortar businesses are still making big money. Their online presence can be a priority or an addition to their overall income. The more local searches that your company shows up in, the better chance a user will be influenced by your credibility.
SEO marketing gets your name out there in more than one way. A lack of SEO will make you all but invisible to potential local consumers.
5- Build Better Brand Image
Small businesses started small before they became big. Brand recognition is important, especially when you’re starting out. When your services and feedback are stellar, it should be reflected by ranking high in search results. Consumers are less likely to browse the second page of results if they already know what they’re looking for.
Ranking in the top ten is not 100% SEO based, but it does play a major role. When awareness in your brand is low, you make it harder to realize the full benefits of any marketing campaign.
Wrapping it up
The success of your company depends on the inclusion of a solid SEO strategy. Sound user experience is one of the many things required to keep consumers engaged. Nurture or create new targets with SEO, and you’ll never overspend for advertising again.