5 Things to Keep in Mind When Building a Startup Website
by Rachel Johns 14/01/2020 | 11:090Posted in Branding
We are living in and further moving into a digital era. Everything that a person does online counts, and going digital is one of the most beneficial things a business can do. It’s not just about being online, though. It’s about being online and making your brand and your presence captivating.
If you’re in the process of starting up a business, you’ll be on the way to
building your first website. This guide will lay the very foundations that will
help you succeed. What does it take to make a great website? Well, if that’s
your question, then read on to discover.
1- Plan Strategically
Planning is an essential step before you even begin to set up the website. You will need a business and brand strategy. Building a business website isn’t just about getting a web page up with some information. It will be one of the building blocks to your brand’s image and even the ethos and tone of your entire business.
Is your website just an addition to your existing service, or is this going
to be your pièce de résistance? You’ve got to think strategically
before rushing into anything.
2- Choose the Right Host
A website host is a server that gives you the platform to create your
website. There are a lot of hosts out there now, so choosing the right one will
require some research. Most will offer free versions and subscription options.
Usually, you can get more, from a business perspective, from payment plans.
So, ensure you’re spending money wisely and getting the most from your buck. Finding a
decent website host will help significantly in establishing a successful
website with all the right features.
3- Ensure You Get the Design Right
Finding the right host site will help with the design, depending on what
templates they offer. It’s not just about pretty color schemes and nice fonts,
either. Your overall design should be accessible, relatively simple, and
ideally, not over-crowded with ads.
This step is your time to get creative, think outside the box, and remember – you don’t want to make your website the same as every other one out there. Keep an ongoing research on website design whenever you get time, and consider hiring a designer for a custom website. In case, if there is a budget constraint, you can put this for a later time.
4- Lure in Visitors and Keep Them Interested
You could lay all your information out in one place on your homepage, but
where’s the fun in that? Entice your website visitors by creating a linked
pathway, or funnel, to direct them to specific digital destinations. Even the
‘click to enter’ idea could be helpful. This way, you can make the first page
animated and make visitors want to see what’s inside.
Polls, quizzes, videos, and images all make a site more interesting, too.
You must, however, be careful not to make these too clickbait-y or sensationalized.
5- Get Traffic Moving!
This stage is the part that matters once your website is up and running. If you have chosen any pay-per-click options for your website, there’ll be no revenue if no one is visiting. If you can create active backlinks and social media promotion, then that’ll aid in boosting your traffic.
Getting to grips with SEO and those all-important keywords will open your
eyes to a new world of digital success. These factors will help internet users
find your site on search engines. Being high up in the results on search engine
searches makes you more visible to the public.
Making a website isn’t necessarily difficult, but it takes some media-savvy
knowledge and business intuition to make it prosper. Following these tips
should help you on your way, but the rest is up to you.
About Author: Rachel Johns
I am business grad with majors in Marketing and New Media, and I work as an independent marketing strategist. Writing is my passion as it gives me an opportunity to express myself. I love traveling and exploring the world, but most importantly, how the world is evolving.