Roughly a decade ago, smart phones weren’t as
common as they are now. Those with smart phones were much cooler than the rest
of us. They were able to do new things like pull up Google Maps, watch a video
on their phone, or play some game that wasn’t Snake or Tetris.
Nowadays, you’d be hard pressed to find
someone who doesn’t have a smart phone. Even those that would refer to
themselves as being tech-illiterate have access to plenty of these modern
technologies and amenities.
Electronics, computer equipment, and gadgets
may have been reserved for nerds in the past, but now it’s everyone’s game. The
constant need to be on the cutting edge affects everyone. An electronics store
is not only a place to purchase the latest and greatest, but it’s also a repair
shop to make sure your devices stay connected and functional.
Going into electronics sure seems like a great
idea for many and it is, if done properly. Below, we’ll take a look at various
tips to help you get started on your electronics business.
1- Research Your Area
If you’re starting up, you’re going to be
servicing your local industry first. You might also not be the first ones in
the electronic game. Besides competing with big stores like Best Buy, you might
be competing with a number of other small businesses.
Make sure you’re researching your area before
you decide where you want to put your business and if it would be a good idea
to do so. If your local area is stuffed with stores, then it might be a good
idea to look on the other side of town or think about how you could be
different. If you’re coming in and offering just another store, people may not
be so quick as to walk through your doors.
2- Obtain Required Permits
There’s always some red tape to throw you off,
isn’t there? Look into your state and city to see if there are any special
requirements you may need to open your shop.
If you’re repairing computers, you might need to pass a state-licensed test in order to make sure you are knowledgeable and have the ability to provide adequate care.
You’ll also need to look into certain business
licenses and other forms of documentation to make sure you’re following all
3- Decide What Kind of Store You’re Going to Be
In this day and age, there are plenty of
stores that choose to be fully online, working as dropship ecommerce stores or
offering their services for customers on the web.
If you’re going to open up a brick-and-mortar
storefront, then you’re still going to want to stay online and make sure you
have a digital front as well.
Both options offer up their own positives and
negatives. Going strictly online is much cheaper and costs less, but you may
struggle more to have people notice your business. Opening up a store means you
need to find more investors, but it will be easier to spread the word. Speaking
4- Develop a Marketing Plan
Once you have your business idea, you just
need customers to come, right? Unfortunately, it’s a lot more difficult than
simply putting an “Open” sign in the front window.
When developing your marketing plan, think
about how you’re going to reach out to people. What social media pages or
groups do you need to be active on? What kind of conferences or workshops can
you attend to build a networking group? What kind of content do you want to publish?
Think about what your website should be named
and what it should look like. Having a strong plan
ahead of time and laying out the big picture is going to help you stay
organized and efficient while you develop and grow your business.
5- Research Materials
As an electronics store, you’re going to be
doing much more than recommending what gadgets people should get. You’re also
going to be repairing some of those gadgets. While you may not have to repair
everything, it’s important to know what equipment and materials you may need.
For some computer or electronics components,
you might need a dispenser machine in order to
properly complete repairs or issues. You might need a completely new tool belt,
filled with tiny screwdrivers and adhesive materials instead of a giant hammer
and a box of nails.
Making sure you have your materials and
equipment ahead of time is going to save you plenty of time and money in the
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About Author: Andrew Hopkins
I am an affiliate marketer, network marketer, and an online marketer. Developing and implementing affiliate marketing campaigns with focus on sales funnels and improving financial results is my core expertise.I have designed and launched dozens of successful result driven campaigns for hundreds of clients so far.