Email marketing is one of the best methods to reach your customers and prospects directly; let it be a B2C brand or a B2B service. Just imagine the world where every single email blast you send out gets opened and read by your target audience. If you’ve already mastered the subject line of your personalized email or the business newsletter, it’s time to consider how to optimize your email signature. Here are some points to getting it just right and leaving the perfect lasting impression.
1- Create a Good Image
When it comes to including images in the best email signature, you need to think carefully. Some email devices or providers block email images, and there’s probably nothing worse than not being able to read someone’s email signature. Make sure your gets noticed. If you do want to add any kind of image, be sure to place alt text behind it so that the recipient doesn’t just get a blank box.
2- Make Sure Your Signature is Mobile Friendly
With audiences constantly on the move, your email signature needs to be suitable for pretty much every mobile device. Usability is, in any case, more important than your design. Make sure your design works well on small screens by picking the right size font and fact in reading speeds to make sure your recipient can click on your links easily with their thumb or finger.
3- Get the Contact Details Right
While it may be tempting to include every method of contact you may have for people to reach you, you should exercise an amount of restraint. Instead of overwhelming recipients, pick a few contact details to include.
You should include a link to your website as it can drive relevant traffic and help you collect leads. It’s also a good idea to market your brand and drive traffic to your company social media pages, like LinkedIn, Twitter, and Facebook. So, go ahead and include social media buttons to your team signatures. Just be sure to choose carefully so that buttons you use are the most important ones for your business. Also, be careful not to overcrowd your signature.
4- Add a Photo
An email signature that has a photo shows you are real, and it can give you additional credibility with potential leads and current customers alike. Be sure to choose a photo that’s not too blurry and doesn’t show anyone else in the image. Your photo should have you looking professional and friendly.
5- Don’t Forget About Company Branding
Since the email signature is the last thing your recipient will see, it’s a good idea to ensure it is memorable and in line with your corporate or personal branding. It may be something as simple as changing the colours to match the company logo to make you look that much more professional and more likely to be remembered. Having standardized team signatures can help create a strong brand for your employees across communication, and it removes problems often caused by individual signatures, ensuring ever signature has the right corporate information.
Finally, it is okay to inject a little personality if you think it will get the brand and business noticed. After all, you want to ensure that it is your email that both prospects and customers respond to.