Audio transcription is the conversion of audio or
video files to text format. Most organizations around the world are
increasingly using transcription services for their business operations. Big
organizations and small startups benefit from accurate, fast transcription
services. These services assist businesses to safely maintain and keep
important company information.
There are various reasons businesses use
transcription services and here are 5 ways audio transcription can improve your
1- Transcription provides a content variety
The beauty of digital
communication is that it gives the business owner opportunities to
provide their information in different ways. Videos provide a visual appeal and
are a great way of communication where illustrations are required. Audio gives
the listeners an option of listening to the audio while working on other
By transcribing your audios or videos, you give your
listeners a chance to read your text. Interestingly, this is still the most
preferred method of absorbing knowledge for most people. Another reason most
people prefer transcripts is that they are easier to share compared to audios
Some communication means like email usually has file
capacity limit thus, it may be difficult to share large video and audio files
through emails. One option of sharing large video and audio files is by using
links to where they are saved but most people don’t like opening the links. Any
important company information may not be relayed if the recipient does not open
the link. Additionally, text communication can be saved in various formats
creating more options for reference purpose.
2- Complements your SEO strategy
Offering videos and podcasts on your website without
text or very little text may be a reason your website may not rank high on
search engines. Thanks to the Internet, most customers search for information
online from websites compared to visiting offices or making phone calls. It is,
therefore, essential to have an appealing website that is easily visible on
If you transcribe audio file to text
it would help your website rank better on search engines. Transcribing your
audios to text gives search engines better access to your content and this
helps to increase your search visibility through including keywords in your
Other search engines like Google is not able to capture video or audio files the way they do with text. Transcription gives search engines data to index your content which helps your website visitors learn more about what you offer. Furthermore, if you add text content to your video it increases its
search ranking on YouTube.
3- Text is a one of the most preferred means of communication
Most people are not able to consume audio content
due to various reasons like being in a noisy environment that makes listening
difficult, time limitation, or they simply prefer text content. People who have
busy work schedules may not have the time to listen to long audios or videos to
get the information they need.
communication is most preferred for ease of access
and can be safely saved for future references. Transcribe audio file to text to
have more people access your content. Through text content, you attract more
people to your website, and this increases your website revenue.
4- Have your content accessible to people with disabilities
In business, every customer matters. According to Hearing Loss association on America, there are about 30 million Americans have some degree of hearing loss. You may not be able to reach customers that have hearing problems if your communication is through audio or video only. By transcribing your audio to text, you enable this group of customers to have access to your content.
Additionally, you can add text to your video content,
and this way they are able to grasp the information you are sharing through the
5- Increase average time on site
Audio and video files consume more data and many
people may not bother listening to the information to save on data. Your
visitors may not want to be frustrated by slow downloads if they try to
download your audios or videos on a slow network.
Many visitors may be attracted to a website because
of its text content since many people prefer reading compared to listening.
While they are at it, they may be attracted to other content they may be
interested in reading, this way they get to spend more time on your website and
this gives them an opportunity to search for more information they may be
interested in reading, and in the process they may land on adverts running on
If you do not have transcription services for your
business, it’s time to give it a thought to add more value to your business.