In an industry that’s embraced its online opportunities almost obsessively, it’s easy to forget that marketing and advertising is about more than just optimization and social media. Real-world marketing tools can still do a tremendous job of promoting a business, though, and pop-up marketing stands are one of the best. This article will list some most common benefits of pop-up marketing stands for small businesses and where exactly to use them for the best exposure.
1- Pop-up stands are particularly common at trade shows, conventions, and other major events that draw in a crowd of potentially interested consumers. They allow you to promote your business, your products, and your services in a clear, hassle-free way that ensures your message gets through loud and clear. Most models are made from a sturdy aluminium base and a lightweight synthetic banner that’s stored inside. Slotting a pole into the base and hooking the banner on it unfurls your message for everyone to see, keeping all of the (very minimal) structure hidden.
2- The sheer simplicity of the design and the ease with which it’s set up is one of the big advantages of the pop-up banner stand. The less time you have to spend fiddling with your banner displays, the more time you have to devote to the other parts of your presentation. The small space the banner occupies when it’s collapsed is another strong point. Finally, the automated extension and retraction of the banner itself ensures that your marketing display never gets creased or wrinkled due to careless folding.
3- Trade shows and industry meets aren’t the only places you can use pop-up marketing stands, either. They can add decorative, informative, or motivational accents to any part of your premises. You can place them outside a retail location to do a little advertising or use them to spice up a reception area. Because they’re easy to set up and take down and occupy very little space, it’s easy to set them up wherever you think they’ll catch a client’s notice and are one of the great forms of direct marketing available to businesses.
4- Another appealing characteristic of the banner stand is that unlike many other forms of advertising, it can be effectively permanent. Active ads in the media are transient; as soon as they stop running their usefulness is at an end. As long as you don’t include any time-sensitive information (e.g. sales dates) on your banner, you can keep using it over and over again. The number of different places you can end up using pop-up displays make them excellent investments as long-term marketing tools.
5- Stands are one of the cheapest ways to deploy impressive, eye-catching graphics in a large scale. They make it easy to promote your brand and build up greater interest in your company. Smart design work can help make your business more memorable and appealing to potential clients. The range of different sizes (in both height and width) available allows you to stake out as much space as you need to get your message across.
6- Perhaps the biggest advantage of a pop-up marketing stand is that it’s a highly affordable way to make an instant impact on potential customers. Whether you want to impress, entertain, or simply promote your brand, these impressive stands will let you do it cheaply and effectively. Your business is worth some attention, and these stands will help you capture it quickly and efficiently.
Whether your company is an established, well-known entity or a brand-new start-up, you’re certainly not going to turn away the kind of notice that a well-designed pop-up stand can draw your way.