Broadly speaking, web design continues the dynamics of recent years: a growing focus on mobile terminals (responsible web design), easy-to-consume content and interactive interfaces that serve an explicit purpose. At the same time, and as access to new technologies becomes easier, innovations in the field of artificial intelligence are increasingly influencing web designers.

In short, 2019 prolongs the trends of previous years, so that, in the most essential, the landscape is not modified. However, some trends point to another improvement of the user experience on the platforms that are already designed today to design the Internet of tomorrow. Read below the selection of trends in web design for the year 2019 by G Squared.

1- Speed and Performance

More than a trend, it is a fundamental principle of well-designed pages: speed grows in importance. This is partly due to the mobile revolution because, after all, any web administrator aspires to make their page easily accessible from mobile terminals. The faster pages load, the better user experience.

2- Progress Bars

If the user is to wait, then he should at least know for how long. The progress bar does not shorten the time the page loads, but if it is designed in an attractive way, it can make the wait less boring. The goal is to prevent the user from leaving the page when he is forced to wait for it to load. It is known that the margin of tolerance of the modern Internet user has been gradually reduced as the connections improved.

3- Dynamic Backgrounds

A brief tour of the Web is enough to recognize stock photos everywhere. For the majority of website owners, the easiest option in recent years has been to resort to images from the databases of professional (relatively cheaper) photographers, rather than using their own photographs, thus putting in I play originality. In these cases, the photos are limited to a visual pause function interspersed in the texts.

4- Micro Interactions

Micro interactions are a novelty in the UX (user experience) design, with which some user interactions on the page are accompanied by small animation effects. It can be a “like” button that rewards the user with a movement or vibration of the smartphone when you click on it.

5- Parallax Effect

Parallax scrolling is not the latest trend in web design, but it will continue to be in vogue. The parallax effect has been used in the most modern pages for some years, providing a depth effect by making the different layers that make it move at different speeds.

6- Personalized Web Pages

A trend in web design in 2019 are personalized web pages in which the user obtains the content that fits their habits. To determine the data on which to base the custom user interface, web analysis tools are used, which give content providers a very accurate picture of how Internet users interact with web content.

Trends in web design for 2019 have interactivity in common. In the future, pages are also expected to be even easier to use and open quickly, designing web content not based on the terminal, but optimized for a multi-device implementation according to the responsive design.