Selling online has been the way retail has been going for years now and everyone from the biggest department stores to small operators in their spare room are selling on-line so it must be easy right?
Well yeas and no is the answer to that one, it can be done well and with less headache than it needs to be but like anything else, if done poorly the cost (no pun intended) can be catastrophic.
1- Poor Photography
One way that an online store can let itself down is by having poor images, it is, after all, a very visual medium e-commerce as the customer only has the image as they cannot physically inspect the item.
Ensure that there are several images of each item, that they are properly lighted and that variations in color and style are shown. It might even be worth the expense to hire a professional photographer to catalogue the inventory.
Again another visual drawback can be poor web design. If the site looks cheap to the user then they can be put off buying or even be concerned about security of their card payments, this is especially true if they have no previous experiences with your organisation and so may choose to go elsewhere.
3- Badly Written Product Descriptions
Another issue many sellers encounter is badly written product descriptions, if you don’t have accurate and concise descriptions then you will be leaving your potential customers guessing, which is not good. There are two concerns here, firstly a marketing one, you need to be promoting the advantages of the product and secondly you need to describe the features so that customers can determine if it’s suitable for their needs.
customer also needs to be able to browse the site in a way that similar
products are all categorized together, this seems like a no-brainer but it’s
amazing how difficult this is to rectify later on if you don’t take the time at
5- Not Taking Advantage Of Other Platforms
There are other places to sell than just your own website and it’s amazing how many businesses don’t take advantage of eBay and Amazon which are easy to set up and then it’s a whole new revenue stream for little effort.
Hundreds of eCommerce websites emerge on the World Wide Web everyday, but only a few manage to make it a success and the what’s common in all these failures?
All the failed startups commit one or more of the mistakes discussed above. Try to avoid these and your newly launched online store should certainly find a growth track.
About Author: Rachel Johns
I am business grad with majors in Marketing and New Media, and I work as an independent marketing strategist. Writing is my passion as it gives me an opportunity to express myself. I love traveling and exploring the world, but most importantly, how the world is evolving.