site’s speed and performance play a significant role in how successful you’ll
After all, the
speed at which your website loads not only affects the overall user experience,
it affects how high you’ll rank in search results.
online shop owners fail to see the correlation between site performance and
conversion rates and don’t take the time to optimize their sites.
If you want to
break the mold and push ahead of the competition, start by seeing just how fast
your website currently loads for site visitors using a tool likeGoogle PageSpeed Insights.
Once your site has
been analyzed, you can follow the suggestions for making improvements, and do
some of the following toincrease your site speed (and your conversion rates!):
Enable browser caching
Use a reliable web hosting
Minify CSS, JS, and HTML files
Decrease server requests
Compress image files to reduce
Use a CDN to deliver content
across the globe fast
Your slow website
may be costing you more than you think.
With40% of people abandoning a site
that doesn’t load within 3 seconds and a 1-second delay decreasing conversions
rates by as much as 7%, you can’t afford not
to speed things up.
2. Create a Sense of Urgency
If you are looking
for a quick and easy way to boost your conversions rates, whether you want to
encourage people to subscribe or buy, urgency is a great place to start.
When you put a time
limit on something, such as a special sale price for a best-selling product, is
pushed people to take action. After all, no
onewants to miss a great deal.
a sense of urgency invokes what is called FOMO, or fear of missing out.
This feeling gives
people the urge to complete an action, such as sign up for your newsletter so
they can grab an exclusive coupon because they don’t want to miss out on
something others are getting.
One of the best
ways to create urgency on your website and kickstart conversions is to create a
countdown timer using a tool such asOptinMonster.
You can customize
all elements of the countdown timer, such as color schemes, time limit, CTA
button, and special deal, all within an intuitive interface.
eCommerce shops trying to boost sales, a countdown timer can be used to highlight
exclusive deals, promote time-sensitive offers, and even showcase seasonal
And the best part is, when you convince people to sign up so they can get a special deal, you can then use their contact info to build a long-lasting relationship with them and turn them into repeat customers.
Of course, you
don’t get into online retail to give stuff away for free. You’re in it to make
a profit. But the thing is, one of the biggest reasons people don’t convert as
customers is shipping costs.
And, since most
online stores offer free shipping to
their customers, if you’re in the minority and still charge to ship items,
you’re likely to see less than stellar conversions rates.
Offering free shipping to customers can boost your conversion rates by as much as 25 to 40%, offsetting any shipping costs you have to absorb.
Luckily, you can use a tool such as Ubersuggest to find excellent keywords that not only relate to what you have to offer, but are being actively searched for in search results.
You can get
estimates on search volume, SEO and paid difficulty, and the cost per click for
PPC advertising to see if the keyword you’re trying to rank for is worth it.
And of course,
you’ll see alternative keywords you can integrate into your content marketing
strategies so you can rank higher, drive more traffic to your site, and secure
5. Add a Search Function
When people land on
your website, whether they know exactly what they’re looking for or have idea,
they want to be able to find it fast.
Rather than have
people exploring your navigation menus and hitting dead ends when they don’t
find what they need, consider adding a simple search bar for people to use.
If you use
WordPress as your content management system, the free Ivory Search plugin lets you place
a search bar anywhere on your site using a simple shortcode.
Making things as
easy as possible on your site visitors once they arrive on your website is the
number one way to guide them through your funnel and get them to convert.
6. Set Goals and Monitor Them
Lastly, if you want
to really give rise to your conversion rates and generate more sales, you
should take a little time to set some goals for yourself and monitor your
progress over time, so you can make changes as needed.
For example, let’s
say you have a revenue goal you want to hit, but aren’t sure realistically how
many site visitors you need to hit that goal.
Try entering your
goal into the Traffic Calculator to
get an estimated number of site visitors needed to hit your monetary goal.
You’ll then know
approximately how many visitors and sales per day are needed to achieve your
Of course, these
calculations are based on pre-set conditions, so you’ll need to adjust as
But you can get a
good idea of what it will take to grow your business as well as have something
tangible to work toward while boosting your conversion rates.
Add that into your
list of goals to hit and research ways to better monetize your website such as:
Starting a YouTube channel or
Get into affiliate marketing
Create an online course and teach
others using your expertise and skills
All of these are
great ways to boost your monthly income.
And if what you’re
doing resonates with your target audience, you’ll see a bump in conversions as
people begin watching your video content, buying your recommended products, and
even signing up for your online course.
If you want to
build a successful eCommerce site, you’re going to have to focus on your
conversion rates and how to increase them to generate more sales.
Luckily, no matter
what kind of store you have, how limited your budget is, or what your overall
goal is when it comes to scaling your store, there are easy ways to encourage
more people to buy.
optimizing your online store for more conversions now, and watch as your
competition becomes a thing of the past.
About Author: Que Jay
I am an Internet Marketing enthusiast with core expertise in SEO/SEM, Social Media, Online Brand & Reputation Management, and Digital Media Strategy for B2B & B2C, Business Analysis, Business Development, Content Marketing, Campaign Management, Online Revenue Model Optimization and ROI Analysis.