Digital marketing is a continuously evolving trend thanks to the ever-changing tides of technology. Every other day somebody comes up with a different way of targeting the online users, and that becomes the next big change. Digital marketing has many faces to it. There are many emerging technologies that are always changing the details of digital marketing.
By 2018 the total spending by US firms on digital marketing is supposed to reach over 50 billion dollars. Now that is a large number! It reflects the common understanding among businesses that if they need to exploit digital marketing they need to be well informed about the changes. Marketing plans are never a constant; they keep changing as the trends keep evolving. In digital marketing the key lies in knowing which platforms to go after and which technologies will bring the best results.
So, as we step into 2018, there is a rush of new technologies and platforms that have put the best marketing teams in a state of indecisiveness. So, to bring some of those doubts to a halting stop here are some of the major trends that will help you in planning your marketing strategy.
1- Cross Device Marketing Is Also Important.
If you look at any average family living in the city, you will realize that one person has access to atleast two digital devices like mobiles, laptops, tablets and computers. Since one person has such a wide access it becomes harder to actually determine the needs of that one person. Companies are facing the problem of getting too much data from different sources. It needs to be segregated and analyzed using latest algorithms. And all of this needs to be done in real time. It becomes even more complex when it is being implemented. So, companies need to decide what kind of ads will suit the use on which device. This makes the task even more challenging.
2- Invest in Graphics Especially Infographics.
Graphics have always been central to marketing. Graphic based marketing has always been better at making sure the online user understands the topic.
But just pictures are not a great way of marketing they need to be able to deliver the content too. So here comes infographics the best way of doing that. Infographics creatively uses pictures and text in a creative way to get the point across.
And 2018 is not going to be any different when it comes to graphics. In fact, it needs to be focused even more because of their effectiveness.
3- It Is the Age of Mass Personalization!
Gone are those easy days where just one ad would be enough for the masses. No longer can the public be generalized into one single entity with very similar thinking. The public is now fragmented into many small groups with different tastes and multiple choices. There is a boom in the number of choices for a normal consumer in all the things they want. So now the next big issue is customization of the marketing material to better suit these pockets of people. All the customer data needs to be carefully analyzed to better address these issues.
4- Automate the Content Marketing Process.
Now you have a collection of some really engaging content that can create waves in the online world. So, what next? You need to be able to share it effectively on the different platforms knowing where it would be the most effective.
As we know this is even more difficult now than ten years ago. This is where automation comes into play. There are many types of software that allow you to promote your content based on the customer data. They make sure that your content gets maximum visibility which is what you are aiming for using digital marketing.
5- Have the Right Data.
Big data analytics is the rising new tech of 2017. It is going to be the fuel on which all kinds of marketing in the future years are going to be based upon. The analytics are getting much better thanks to new algorithms.
Big data allows that data to be converted into some sense and then use that data for marketing purposes. In fact, this data can be used to feed machines with codes that will allow them to learn the behaviors of customers and predict trends. This amazing technology is called machine learning.
6- Make Customer Service Better with Chatbots.
Chatbots were disregarded initially. They were considered to be a fad. But they have risen to the challenge and are acting as an indispensable part of websites. They act as the first line of communication between you and the customer. They become better and better with the amount of data that is fed to them. Customized chatbots are now becoming the point of contact for customer handling services.
The year of 2018 has a lot in store and is sure to come with a couple of surprises. Hopefully this article gave you a broad understanding of what might spring on your business.