A website is the center of attention for any modern business. The quality of one’s web content reflects on the company or project as a whole. So how do we create a high-quality website?
You might have already gone through several articles discussing the technical aspects of creating a business website. But, that comes later. Your vision of a business website comes before choosing the technology.
This article will discuss some basic ideas to have that core vision of your business website. With this clear vision, you can guide the technical team in much better way to create what complements your business most!
Let’s look at these six must haves for a business website.
1- Strong Concept
It all starts in the driving force behind your company or project. Before delving into web-specific trips and tricks, make sure that your product is safe and sound.
Join Our Small Business Community
Get the latest news, resources and tips to help you and your small business succeed.
A good website is no substitute for good work. Furthermore, a perfect website will be useless if it is used to push poor material. Review your work and make sure it is ready to hit the market.
The last thing you want is a dull, stale page. Many websites make the grave mistake of bombarding the viewer with a wall of text as soon as they enter the site. Consider adding videos and animations. These can go a long way in creating excitement around your page.
Simple additions are often completed without assistance, but with larger, more complex work, consider reaching out to a professional. An unsightly page may read as unprofessional.
There are many website builders available for taking your website live in under 30 mins. However, getting it done by a professional website designer and a developer is more suitable option. Luckily there is no shortage of graphic designers and experienced web designers hungry for work.
SEO is shorthand for search engine optimization. The goal of proper SEO is to get your page to the top of the list. As a website owner, you want your page to be as visible as possible, and today SEO is the ticket to the top.
To be a competitor with other sites, SEO work is most often outsourced to companies like SEO Auckland and other groups worldwide. Bringing in outside knowledge and expertise is essential for anyone looking for the best results possible. Don’t underestimate the power of SEO!
Today, web browsers have very high standards. The bar is set quite high for any new business getting its foot in the door. Try and find something that sets you apart from the rest of the crowd.
In some ways, this may sound like a risk. However, it is a higher risk to blend in with your competition and fade away. One common tactic is to reach out to influencers and celebrities instead of traditional advertisers.
5- Social Media
It is no secret that social media is one of the biggest influences in our modern lives. It is essential to have platforms such as Facebook, Instagram, and Twitter all integrated with your site.
Some even argue that these platforms have replaced the need for a popular website. For any website owner and especially those with a younger target audience, this will be a key moment in determining the future of your web content.
6- Personal Touch
Don’t let your website come across as robotic and dull. Let your personality and humanity shine through. At the end of the day, this is what a potential consumer is looking for. The average website viewer wants to feel at home and welcome a new site.
A sterile rigid website can be a death sentence. Consider adding pictures of yourself and letting visitors know a bit about your past and history. One nice touch is when a website includes a picture of the owner’s pet dog or cat.
We live in the internet age, there is no excuse for your website to be up to industry standard. Internet users have a real sense of whose content is pro and whose isn’t. Facing this audience is a real struggle but after looking at these tips and tricks you should be well on your way to achieving web greatness.