When it comes to marketing campaigns, finding the perfect time to conduct them is all that counts. Event-based campaigns are what you need to take our business to the next level.
It does not matter the kind of business you are conducting, you can always find a way to generate some extra sales with event based campaigns like St. Patrick’s day, Valentine day, Mother’s day and so on. If you’re in B2B industry and erect a banner offering 50% off on Business for sale, you have equal opportunity as a leading clothing brand offering discounts on latest collections.
This, however, cannot work out perfectly for your business if you do not have a proper plan in place. Ideally, you should start early and make sure you have:
- Multiple campaign ideas available at least 4 weeks before the event.
- Finalized the most effective ideas at least 3 weeks before the event.
- All the marketing materials (ad copies, flyers, banners, video ads etc) ready at least 10 days before the event.
Moreover, your event based campaign should be split into two phases;
- Pre-event promotions.
- Event-day promotions.
In order to create a perfect event based marketing campaign for St. Patrick’s Day or may be for any other day, you need to do a thorough research and plan accordingly.
This article will discuss 6 points that can help you develop a result oriented marketing campaign for St. Patrick’s day. Let’s see the options:
1. Be Innovative
Note that your competitors are looking to make the most out of this day too. On top of having St. Patrick’s Day shirts in play, you need to have something that your competitors are not offering.
If your competitors are already doing it, you have the option of making improvements on their strategy or better still, coming up with your own. You have to think outside the box for you to stand out in the crowd.
2. Prepare Your Customers in Advance
Do not wait until the event day for you to show up. You need to prepare the customers in advance. Luckily for you, there are many platforms at your disposal that you could put to use. The beauty of it is that you won’t even have to spend too much on these. Use social media to spread the word about some upcoming surprises. You may also engage your users with online contests.
If you have some extra cash on you, you can push your brand through paid ads. By the time St Patrick ’s Day is on, people will be
familiar with your brand, and it will be much easier for you to sell.
3. Stick to the 3 Best Outreach Approaches
The big day is almost here. For your marketing campaign to be effective, you need to define the approach you will take. Will you be conducting email marketing? Will a contest be more effective? You can even choose to do an explainer video or a product demo.
Before making the selection, you need first to carry out a little research and find out what your customers will be more receptive of. You may find 5 or six best mediums, but spreading your campaign to too many mediums may not yield better results. Ideally, you should focus on three or less platforms at a time. But yes, do tell your customers about your campaign through other mediums. For instance, you decide to run a Facebook contest only; make sure to tell all your customers about it through email, SMS, Twitter, Linkedin etc.
4. Set Your Goals
Setting a goal will serve as the roadmap; so set aggressive yet achievable goals. You need to clearly define what you are planning to achieve with the campaign. Are you planning on attracting traffic to your website, creating brand awareness or launching a new product? Maybe you want to strengthen customer relationships. All in all, you need to have a plan and a budget in place for your campaign.
Do not work alone. There are many parties that you can collaborate with to make this successful. For instance, if you intend to do a social media marketing campaign for St Patrick’s Day, working with influencers can be a great way. You may also have strategic partnerships, like the winner of your contest will get the prize from another brand.
The collaborations you make depend on your objectives, and more collaborations means better results.
6. Track Your Performance
After all has been said and done, you need to evaluate your performance. Why is it important? With all the information you will get, you will be able to strategize even better for the next St Patrick’s Day or for any upcoming event based campaign. The good thing is that there are tools that you can use to collect data for the event.
The Bottom Line:
Having a marketing strategy in place for special events will go a long way in helping you get the most out of the opportunities that will be available on the day.