dental practice marketing

7 Marketing Essentials for Dental Practice Owners Who Are Looking to Get More Clients

Do you want more clients for your dental practice? Great marketing is key if you want to create a solid reputation. However, marketing as a dentist is a lot different from advertising other products and services. Follow these marketing tips to help find more dental clients in your area:

1. Sign Up for Local Directories

Whenever someone is in need of a new dentist, location is everything. After all, most people don’t want to travel hours for a root canal.

It’s best to market towards potential clients in the nearby neighborhoods, and local online directories make it easy to reach a broader audience. Arcane Marketing recommends that dentists put their business in as many local directories as possible.

Which directories are the best? You can’t really go wrong with any of them, but you may want to start with the most popular. Google My Business, for instance, makes it easy for people to find a new dentist, schedule an appointment, and get driving directions without leaving the site.

You should also register for dental-related directories, such as the American Dental Association, Every Dentist, and Smile Guide.

dental practice marketing

2. Smile on Social Media

Yes, even dentists should flash a smile on social media. People head to various social platforms to figure out the best places to shop and eat. They even go there for medical advice. If you want to scale your dental practice, consider creating public profiles on all the major platforms, such as Facebook, Instagram, YouTube, and Twitter.

Once you have an active profile, you’ll want to upload regular content. Your posts may include routine check-up reminders, tips on how to floss, before-and-after pictures of dental implant patients, or even special promotions. The more content you release, the more you’ll be able to engage with your audience and find new clients.

3. Start a Dental Blog

Dentists are experts when it comes to oral care, and they’re who the average person trusts the most when they have a question about their smile. Writing a blog may help bring new clients to your practice. Make sure your blogs include meaningful and relevant content. Not only will an informative blog make your practice a leading dental authority, but it will also help boost search engine rankings organically.

4. Update Your Website Copy

When was the last time you looked over your dental practice website? If you want your website to rank high in search results, you need to regularly review and update your pages. Make sure each page has appropriate keywords, and every landing page should also include a call to action. Having well-written copy will ensure visitors browse through your website instead of clicking out immediately.

5. Get More Online Reviews

Do dental practice reviews matter? Absolutely! Research shows that 88-percent of consumers trust online reviews as much as personal recommendations. Getting as many online reviews from your patients as possible will help you attract more clients. Don’t be shy about asking for reviews, either. If a patient appreciates your service, they will want to share their experience with everyone.

6. Try PPC Advertising

Dental practices compete with other local clinics. Sometimes the only way to find new clients is by spending money on a marketing campaign. Pay-per-click ads remain one of the most popular marketing tactics. You only pay whenever someone clicks on your ad, and if you have compelling landing pages, you should expect a high ROI.

7. Try Old-Fashioned SEO

Search engine optimization (SEO) still remains one of the best marketing tactics out there. This method involves determining which dental keywords are most valuable to your practice. Once you have target keywords, you can optimize them to help boost your search engine rankings. Although SEO takes a lot of trial and error, once you finally make it to the first page of results, you should see an increase in clients.

dental practice marketing

The Ins and Outs of Dental Marketing

As a dentist, marketing may not be your forte. However, having a basic understanding of marketing will help you grow your practice. Once you learn the most effective ways to market to your target audience, you’ll be amazed by quickly you start booking appointments at your dental clinic.


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