Ramping up your website’s traffic and sales play a major part in ensuring your success as a modern business. Getting this right, however, can be a challenge for many businesses. Luckily, there are many overlapping activities that can boost traffic and website conversion at the same time.
Today, we are going to discuss 7 quick ways to hike your traffic and sales. Some of these activities fall under the umbrella search engine optimization and others have more to do with converting traffic into buyers.
1- Link Building
Link building is one of the most effective ways to increase your ranking in search engines. This means that you have links on influential and high-ranking sites to your own content. There are many tactics to build links and almost all of them work very well to get you a top placement on search engine results pages. The quickest way to build links is by creating infographics that contain fresh and valuable information and publish them on mainstream infographic publishing websites. Quality guest posting is another way of building links and is definitely worth spending time on.
2- Create Valuable Content
When you have a blog that contains compelling and new information, it can be a prominent source of traffic. By combining high-ranking keywords with content that is easy and enjoyable to read, you increase the possibility of people sharing your articles on social media and on their own platforms. If influential people share your articles, it is incredibly valuable for your search engine ranking. High-quality content establishes you as an authority in a specific niche, and your site will become the go-to place for information.
Related Reading: How to Create Engaging Content for Boring Industries
3- Build a Funnel
There are many benefits to creating a funnel. It is a way to build your email list, it provides you with the means of introducing people in your target market to your website, and it builds trust in your brand. Building a high-converting funnel is relatively easy when you follow the rules, and it can be a massive booster of your sales figures. Funnels provide you with the opportunity to sell more products to the same person or at least make one lower-end sale to someone that wants to opt out or unsubscribe.
4- Email Marketing
Using a lead magnet and landing page in your funnel or welcome mat on your homepage to build your email list is incredibly easy. Email marketing is one of the most effective ways to make personal contact with your followers or clients. It increases client retention, loyalty, and it provides a platform for marketing special offers or promotions. It’s also one of the most affordable ways of direct marketing.
5- On-site optimization
On-site optimization is not only crucial to ensure optimal search ranking, but also to boost your website’s conversion rate. This is because on-site optimization eliminates frustration and boosts user experience.
When someone visits your site and your pages load fast, the site is mobile friendly, and the design is trendy and simple, chances are that the visitor will enjoy themselves. They will browse, click, read, and explore. They may bookmark your site or keep it open while they read a message. Maybe they will buy. Making sure that your site offers a top-notch user experience can boost your traffic and sales exponentially.
6- Social Media
Social media, although typically not as effective as link building can boost your traffic significantly. It is also a convenient way to engage with your audience and share your content. Add big social share buttons to your content to make it easier for visitors to share it on their social media. You can also schedule social media posts, which can save a lot of time.
Facebook alone is a source or organic as well as cold traffic if you are using paid ads. This means that you should take some time to make sure your accounts are optimized and engaging.
7- Run PPC Campaigns
Running pay-per-click advertising campaigns on Google or Facebook can be an incredibly effective method to generate cold traffic. It is important that people who click on these are sent to a place where they can receive free value. This will ensure that they come back for more.
The Bottom Line:
Driving targeted traffic to your startup website is the biggest challenge for almost all startup marketers, and the success depends entirely on the right choice of the mediums. The above 7 mediums are highly result oriented, but you do not need to work on all of them; rather select the ones with highest ROI and run some test campaigns to have a fair idea of effectiveness.