There’s no denying that social media has solidified its place as one of the most crucial tools for businesses. Perhaps you have just now realized the importance of social media for your company, or maybe you have been using it for years but never saw a significant boost in sales or engagement rates.
Regardless of where you stand, it helps to have a solid social media marketing strategy. Don’t know where to start?
Just give the next 7 suggestions a try to nurture your presence on social media!
1. Build Associations
Being inconsistent is a major mistake that many people make when using social media for business purposes. This does not only apply to your posts, but it is also relevant to many of the aspects associated with your business. These include your logo and slogan. If your company has a logo, then it only makes sense that you use it as your business page’s profile picture. You should also try to incorporate your slogan, if you have one, into all your posts. This way, you can build brand awareness and set yourself apart from the competition.
2. Add Links to Your Bio
It is hard to start from scratch every time you join a new platform. You may have a large follower base on Instagram but are still lacking enough interaction on Facebook. This is an easy problem to fix. According to the helpful information on this website, most platforms allow you to include the links to your website and other social media accounts in your bio. This can greatly help in enhancing your engagement rates and website traffic, especially if your site is well-optimized and has an intuitive design.
3. Leverage Your Loyal Customer Base
If you have recently joined the world of social media and want to grow momentum fast, you should certainly rely on your already-existing customer base.
As opposed to the previous strategy, this tip works for social media newbies. To inform customers of your presence on social media, you can rely on email marketing to do the job. Just make sure to add a call-to-action button that customers can click to visit your social media profiles at the bottom of your emails.
4. Post Regularly
Posting once in a blue moon does not bode well for your social media presence and most certainly will not do your company any favors. You might have already heard about the merits of following a consistent posting schedule, but you’d be surprised how big of a difference it really makes.
Experts agree that adding two posts a day is more than enough, as oversaturating your fans’ feeds can make them end up unfollowing you. Furthermore, make sure that your posts can be read in under 2 minutes; people do not have time to scroll through a two-page treatise on why your products are superb to other ones on the market!
5. Follow Trends
As much as people think that being creative is the key to having a strong social media presence, following trends usually garners far better results. Don’t get us wrong; there is nothing wrong with doing your own thing, but being on the same wavelength as your competitors are also crucial. That said, don’t follow trends blindly; make sure to add your own spin to them by creating personalized hashtags and challenges that appeal to your demographic.
6. Be Responsive
Having an aloof attitude on social media is a big no-no, as it will only hurt your business. To avoid this, make sure that you interact with your followers in one way or another. Of course, this depends on how big your followership is. If replying to every comment you receive proves to be too cumbersome, you can just “like” or “heart” it instead. Overall, we recommend that you hire someone to keep track of your profiles and answer your fans’ queries.
7. Don’t Make It All About Your Business
If you take a look at companies that have gained much success on social media, you will most likely find that they do not focus on their brands only but tackle other topics as well. The key to do this is to create effective industry-adjacent content. For example, Coca-Cola recently posted about National Cheeseburger Day. Surprisingly, that post got much engagement. You can go down this route or choose to support worthy environmental and social causes and post regularly about them to showcase your company’s principles. In any case, don’t make every post feel like a cheap ad about your company!
Building a strong social media presence is easier said than done. However, it is not an impossible endeavor. By employing the right strategies, such as diversifying your content, following trends, and posting regularly, your profiles will gain a lot of traction in no time. A final word of advice, though: If free approaches do not help, then it may be time to look into allocating a budget for ads.
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I am business grad with majors in Marketing and New Media, and I work as an independent marketing strategist. Writing is my passion as it gives me an opportunity to express myself. I love traveling and exploring the world, but most importantly, how the world is evolving.