Having followers is a key element to your social media strategy, encouraging more followers is a key factor in getting more business. What methods can you use to entice more followers for your company?
You can’t expect to see organic growth in 24 hours; a significant amount of time and effort are required. To help you grow your business by encouraging more followers, try following the seven steps below.
1- Consistency is the Key
If you want to get your company’s message in front of your target audience, social media is an exceptional tool. Your strategy has to be all about consistency. You must have a social media presence that is reliable and consistent. You can reach this goal by doing the following:
- Have an editorial calendar for posting and make sure you don’t stray from it.
- Have social media content prepared in advance.
- Use Hootsuite, ViralHeat, Buffer or other automated social media tools to help you stick to your content schedule.
- Tools such as Instamacro allow you to grow your Instagram profile on auto in a legitimate, smart manner.
- You must decide on the specific optimal frequency of posts to reach your target audience.
2- Content Has To Be Share-Worthy
Your content should be very carefully selected. It needs to include information that will interest your target audience. Feedly, Flipboard and Holykow are excellent platforms to aid you in choosing content.
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3- Helpfulness Goes a Long Way
It’s your target audience that your writing is aimed at, so provide something they will find useful. Ensure you don’t post anything that would not grab the attention of your target audience. Let them see how much knowledge you have and provide them with intriguing stories.
4- Visuals Are Powerful
Infographics, charts, videos and high quality photos should be scattered all over your posts. According to statistics for social media, there is more likelihood of people responding to posts if they contain videos and images, rather than simply plain-text. Canva and PicMonkey are two excellent platforms for the creation of visual aids.
5- Audience Engagement Is Vital
If a follower says something, don’t ignore them, you need their feedback. Show appreciation for their comment and respond quickly. Not only should you answer their questions but to try encourage further conversation. You will you enjoy the process, but more importantly it will also keep your followers engaged.
6- Analytics Are Very Useful
To help you see what content your audience especially enjoy, analytics are very useful. Look at which posts are being shared and liked the most. Timing is also something you need to look at. Ensure your content is being posted at a time when your target audience is most likely to see it and share it.
7- Giveaways Are Great For Rewarding Loyalty
From time to time give away free things or offer discounts in exchange for sharing content, this will show your appreciation for what your followers are doing. In fact, enhance your overall marketing strategy with a solid contest marketing plan.