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7 Tips to Boost Audience Engagement at an Exhibition

If your company has never exhibited before, now is a better time than ever to get involved. There are plenty positive takeaways from running a successful exhibition and taking time to carefully plan ideas to engage your audience.

If you are still searching for a great contractor to turn your ideas into a reality, try UK exhibition stand builders Aspect Exhibitions. They have a strong track record and portfolio of working with numerous brands.

When you make the most out of engaging your audience during an exhibition, you will start gaining potential leads and several opportunities will arise. Therefore, taking time to brainstorm effective engagement techniques is well worth your while. Here is a list we have curated so you can get your creative brains ticking before the big day:

Ingenious Ways to Engage Your Audience

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1- Provide some sort of entertainment Entertainment may sound like a cheap trick but in a confined space where you are competing for attention, it’s a great way to light the spark.

2- Have a stand design that packs a punch Thinking carefully about your image and how it works as a cohesive whole is crucial. You don’t want to overcomplicate but instead one striking image with bold colours can work wonders.

3- Experiment with lighting Innovative lighting can really pack a punch. You will definitely want to think about how you can use it to your advantage.

4- Hold an informative Q&A, workshop or talk Seminars and more can be a solid technique for providing value. If you research and know the subject well enough, you can end up delivering a first-class workshop that people enjoy. This way your brand will stay in their mind and you will show them you know what you’re talking about.


Once you are at your stand

So, you have initially sparked their curiosity, they have wondered over to your booth and now you are wondering ‘what next?!’ In this case, we have some great tips for you –

5- Provide refreshments – You’ll be surprised at how many skip the coffees and teas at their exhibition stand. Providing a hot drink, however, will offer you a longer amount of time to connect with your audience. They will feel relaxed and at ease whilst you can get on with the networking.

6- Social media use – Being active on social media in the weeks leading up to and also during the event is massive. This will keep you connected to your audience with live updates, competitions and snapshots. Hold their interest and go one step further by investing in your social media strategy.

7- Use an iPad – Tech and gadgets can always work for demonstrating your products in a quick and efficient manner. Always make sure you have one charged up and ready to go.

These are some simple yet effective techniques to engaging your audience at exhibitions. All you need to do is plan properly and execute then you’ll be well on your way to stealing the show.

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Get the latest news, resources and tips to help you and your small business succeed.