To launch a new business is difficult enough, even without the tools necessary for organizing it. Getting and staying organized when it comes to production, offering the best customer support and service, and tracking finances are what often determine whether a startup will survive or fail in the first two years.

Startups don’t have the resources like large and established companies do, but what they can use are various tech tools and apps that can help them get the most of the resources available to them. This is a list of tools that a startup can’t do without.

1. Optimizely (customer insight)

To efficiently target your marketing efforts, you need to anticipate your customers’ behavior and try to predict or anticipate it. Optimizely allows you to track the process your customers went through that converted them from social media platform or website visitors into buyers, thus getting the insights necessary to boost conversions per dollar spent on marketing. As startups have smaller advertising budgets, the ability to do this can be crucial for a startup.

Also, you can get more business insight by using business intelligence software to analyze and visualize the relevant data through eliminating, combining, and customizing various pieces of information to help you understand the data better.

2. HootSuite (social media management)

If you need to extend your social media outreach, Hootsuite is a tool that enables you to manage all your active social media campaigns from its dashboard. Simple to use, this tool lets you view people’s behavior on social media in detail by providing you with analytics that uncover new trends. Another great feature is that allows you to track messages and mentions about your company with ease, enabling you to respond to statements online to protect and build your brand’s reputation.

3. Dropbox (cloud storage)

Dropbox is among the most known and popular solutions for storing and sharing data files, images, videos, and documents that need to be available to all team/project members at all times. The group members all have a password for accessing files related to their work, which allows them to get what they need for tackling project tasks, instead of waiting for a particular person to provide the files. The platform is mobile-friendly, it can be accessed from any location, and removes any worries about potential hard drive crashes that can comprise the project’s completion.

4. MailChimp (email marketing)

Email marketing is still alive, and believe it or not – it’s still the most efficient way of building and maintaining contact with customers. MailChimp is an email marketing tool with 15 million users that can support this claim. It’s an online service that enables you to automate the process of getting customers to opt-in to receive newsletter emails or prospects, so you have proof against accusations of spamming or sending unsolicited email.

5. Google Analytics (marketing campaign analytics)

Google Analytics is there to provide an insight into the effectiveness of your marketing campaign. This tool allows you to track your website visitors from the keywords that brought them to you to what page they were on before they clicked “buy”. Once you find out which ad campaigns and keywords get you results, can focus your advertising funds on them. You run a startup company, so being smarter and more targeted in your outreach efforts is critical for your survival.

6. Asana (project management)

By using a good project management tool, you can track your employees’ progress to ensure projects and tasks are completed efficiently and quickly. Just by taking a glance, you can see how far along your team members are without having to waste precious meeting time to assess their progress. Asana is a platform where you can efficiently manage anything and save yourself some time. It keeps your teammates accountable and your work organized with tasks, conversations, projects, and dashboards, and a great user interface.

7. Stripe (online payment service)

Having a solid and secure online payment and credit card processing system is invaluable, especially for eCommerce startups. Stripe simplifies checkouts for customers and is flexible because it to cater the processor to fit your needs. It offers simple and transparent pricing, accepts more credit cards (such as JCB and Diners Club), supports mobile payments on Android and iOS devices, with a mobile app through which you can monitor activities, manage customers, and track sales and payments. As for security (a big deal when it comes to online payments), no sensitive data really gets to your servers because Stripe processes transactions on their own network.

Startups have to get creative because they don’t really have a lot of money to spend. However, there are various inexpensive and free startup resources that startups shouldn’t underestimate. These tools can help you run your business’ daily processes and help your whole team to work as a family by using technology to communicate and automate all the recurring tasks, thus maximizing the potential of the startup.