Social media is starting to take its rightful throne in the world of marketing, as it is considered one of the critical catalysts for any brand’s growth. If done right, its domino-effect can create waves of positivity, which can boost a brand’s recognition and increase it’s conversions to a significant extent.
The key is to have a social media account with a higher engagement rate. Social media engagement includes an endorsement of one’s creative ideas, thoughts, skills, products, and services, etc.
Video marketing is still the most excellent way to create as well as increase engagement on social media platforms. It is a primary tool to connect brands with their customers. Different platforms, different audiences, and various other factors are also taken into consideration while increasing social media engagement.
According to a report, more than 93 percent of the business owners believe videos helped them in increasing their overall social media marketing ROI.
Below we have listed some of the best ways to use videos to boost social media engagement.
1- Target Oriented Content Creation-
The first thing you need to do is to know your audience. If you have a generic content, it will not require much description, but if you have unique content to share, then you have to tell something more about it at the beginning itself.
It creates a thought process in mind, which helps in creating a longer connection with the audience. The perspective of the content should be informative as well as the kind of solution provider. The audience may get attracted to the content if it is put forth as a solution to a problem.
2- Make it Condensed
The lengthier the video lesser the attention! In the search results page, people find it fussy about choosing videos having a longer time span. Thus, the platform where the video is going to be published matters a lot.
The social media video should not be less than 30 seconds or more than 2 minutes. People do not like to watch longer videos.
Most of the people like to watch on the go through the mobile device or tablet. An effective script transmits the facts rapidly to the audiences. You can hire any best video editing company to create a promotional video for your business.
3- Impressive Start
Your viewers judge your social media page on the basis of the very first impression of the channel. Thus, making it crispy in the beginning is a key to hold the subject matter strongly.
The influence of kick start helps in engaging the audience. Pre- preparation of such videos is required to avoid disappointment in the initial stages. It becomes a smooth journey once you get to know the trick to engage the audience most diversely. The things which you can include in the video are listed below:
- Shocking facts
- Latest statistics
- Attention-grabbing quote
- Sharing a story or incidence
- Thought-provoking information
Including these can help you to grab the attention of the audience, which will help to increase the overall social media engagement.
4- Connect with Your Audience on a Personal Level
You might have seen celebrities and social media influencers posting regular content about their daily life. We get to know everything about our favorite celebrities with the posts and videos they publish on their profiles.
Showcasing the reality is in trend than sugar-coating it with the special effects. People tend to relate more with the personal updates of their favorite celebs or brands. Therefore, it is necessary to be well acquainted with real-time posts, which can help to increase engagement.
Posting important events of your life in a video can be fun sharing with the audience. Getting suggestions over the pre-event preparation can be helpful too. There can be intensely appreciated comments about the events or behind the scene shots. All of this creates liveliness to the campaign.
5- Follow the Trend
Being on social media, one has to be aware of the current trends. One should have a hand on the current affairs and what’s happening around the world. Following hashtags of recent trends improves your chances of being seen in the search results page.
Applying these trends in videos smartly can help you to increase your subscribers. Following any trend has a lot to do with the kind of audience you have.
It is interesting to get it back from them in the same way that it is in re-creative form. Also, expressing opinions on the social cause create bonding with the audience. Viewers take a note of it that you are also aware of the social responsibilities.
6- Response to the Video Comments
The followers and subscribers almost consider social media influencers like their family members. They convey their love and affection through comments.
It is good to notice them and reply to them timely. It creates a strong attachment to the fan club. Positive comments of the viewers motivate the influencers, whereas negative comments give us a guideline for the improvement.
Welcoming all kinds of comments is a good sign of social media influencer. It becomes a reality when they see the comment recognized by the person they follow. They are the one who can spread the fame all over. Thus, focusing on the feedback and replying to them back is an integral part of the entire video marketing process.
7- Be Sarcastic
Being sarcastic can be fun and even helpful to make a connection with the audience instantly. A little bit of humor helps in beating the comfort levels.
Getting personal over the habit of cracking a joke can be entertaining to the audience. Maintaining the quality of the content can be tricky, so creative content can help to keep the engagement level in check.
8- Rewarding Offers to Audiences
It would be best if you also organize giveaways in the form of quizzes or gameplays after getting substantial followers.
Planning giveaway is a two-way marketing process where the follower follows given terms and wins the gift. Many of the brands also offer promo codes to use. These promotional codes are rewarding and give the benefit of a discount on shopping etc.
Such schemes and offers attract more eyeballs, which can also help you to increase your followers.
That ends our list of the best ways to increase the social media engagement of any brand or company. The most important thing in increasing engagement is the connection between the influencer and the audience.
If you have a strong connection with your followers and have a loyal fanbase, then you have to do less work to increase the engagement.
However, if you are just starting out, then you should follow the above-mentioned points to increase the followers as well as overall social media engagement.