these marketing ideas worked for us. They worked so well that they resulted in
you reading this blog post. What do we know about smart marketing ideas?
We know that the only smart marketing ideas are ones that have a lasting impact. Even simple ideas such as paying somebody to share links to your page on Instagram will help get your newest pages crawled by Google and ergo will benefit your business in the long run. Here are a few smart marketing ideas every startup should try.
1- Pay for Social Media Recognition
If you were
to grade creative marketing ideas out of ten, then this idea would score very
poorly. Most people do not think of paying for social media recognition when
they begin their startup. Yet, despite it not being creative, it is smart, and
here is why.
and maintaining a social media profile on any platform is more time consuming
and fruitless than most people assume. Most people are misled by their personal
success on social media, but starting new profiles, maintaining them, and
keeping people interested takes a lot of thankless hours. Paying people who
already maintain their social media accounts regularly will help drive those
first trickles of traffic to your website and your new social media profiles.
content and your links shared is also one of the fastest ways to get Google and
Bing to recognize your web pages. In the good old days, you could share your
newest pages on Google+ and they would appear on the search engine results the
next day. These days you need to have your links shared two or three times
between maintained social media accounts before Google crawls your pages.
2- Local Marketing
startups are so eager to get their ads online and are so eager to build a
social media following that they forget people are usually only online for as
many as 3 hours per day. This is because the time spent on the internet has
largely replaced the time people used to spend watching their TV.
Not only are
advertisers spending $40 billion more on internet advertising than they are on
TV advertising, but internet advertising is also projected to exceed half
of global ad spend in 2021. Yet, people spend most of their time away from the
internet. Where else are people looking besides on their phones and desktop
With the clever use of promotional print services, you can engage your target audience when they are walking through the mall, on a bus, or even when they are sitting in a public lavatory. Advertising in public lavatories may seem like one of the more out-there promotional ideas, but women will sit in stalls with their phones in hand, and all it takes is a small poster and a QR code to give them something to look at.
3- Ask Your Customers for Marketing Ideas
We all know that asking customers where they heard about you is a good idea, but you can take it a step further. People seem to enjoy polls and quizzes on social media, so why not prod your target audience for a few marketing ideas.
You will be
surprised just how many fantastic ideas will be produced. For example, your
users will tell you about YouTube video bloggers who would be ideal ambassadors
for your brand. They will tell you about niche websites that you would have
never found on Google because of their esoteric nature. Do not underestimate
the power of other people’s knowledge and ideas.
4- Direct Mail
When it comes to marketing ideas for small business, there is still a lot to be said for a direct mail campaign. Local businesses can still benefit from direct mail, especially if they are startups. We all hate junk mail, but the fact is that we have to look at it in order to throw it away. You can use those few seconds to sell to a potential customer.
the announcement of a new business opening doesn’t often feel like junk mail.
It feels more like an announcement, and if you can snag some cheap printing and
cheap delivery services, your name will spread easier than warm marmalade on
5- Ask for Help
weak advice, right? But, as cheap advertising ideas go, this is a doozy. You
will be surprised how many people will help you if you simply tell them you
need help. Plus, as a startup, you are in an ideal position when it comes to
credibility. You can tell people that you are struggling to “Get the word out”
or how you need help “Getting the message out there.”
As you can
tell from the phrasing, you shouldn’t make out that you are struggling.
Especially avoid any language that suggests you are struggling for money
because they will assume that asking for help is groundwork for online money
begging. Simply explain your situation. You will be surprised how many people
will link to your website, will talk about your business, and will even share
details of your startups in WhatsApp groups.
6- Business Cards with QR Codes
If you are
serious about getting your startup known, then its name needs to be the second
thing you say to everybody you meet. If you are not handing out business cards
with QR codes on them, then you should be talking to people and having them
scan your business card as you hold it so they can save your website.
If you are
doing a little mall business marketing, then create simple, cheap business
cards with your latest discount and a QR code. Hand them out with every
purchase or put them in the bags as you bag up their purchases.
7- Blanket Social Media Saturation Is Important
stop relying on Facebook. Stop investing all your time and resources into
Facebook. The Facebook social media network is mostly made up of very young
people. As they grow into adults, they are starting to move
away from Facebook and concentrate on other social media platforms such
as Instagram, Twitter, Tumblr, Reddit, and TikTok.
issue messages, issue them to all the social media networks (except maybe
LinkedIn). Issue the same message to different networks, but do not duplicate
on the same network. For example, if you have six Twitter accounts and you post
the same message on each, they will be ranked down and/or ignored.
You can try
social media posting programs such as Buffer or Hootsuite if you wish to save
time when posting, but they are often too expensive for smaller startups.
8- What Are Your Competitors Doing?
If you want
marketing ideas, then find out what your competitors are doing. If they have
managed to stay in business, then they must have learned a few things. What
they are doing may seem wasteful, but you should test it for yourself to see if
it makes an impact.
nothing with a little trial and error testing so long as you do not
over-invest, (which is common with eager new startups). Tempered and measurable
testing will enable you to hone your marketing process so that it generates a
Conclusion – A Ready Mix of New and Old Ideas
As you can see
by the marketing ideas listed in this article, it is not enough to use online
marketing exclusively. As a new startup, your voice will not be heard over the
internet until you have a following and a fair amount of online weight to throw
around. That is why your strategy should be a mix of modern online marketing
and traditional offline marketing.
The ideas in this article have probably inspired you and offered a few things to think about in the coming months.
About Author: Steve Nelson
Freelance content marketing specialist; core expertise include content strategy, massive content development, syndication and content flow design focusing lead generation. I have delivered successful campaigns to a big list of small businesses in the US and Canada. On the other hand, I help publishers to better monetize their content.