While you don’t require money to come up with
an exceptional business idea, you need capital to grow and keep the business
afloat. Depending on your requirements, there are a variety of sources of
funding available. From instant loans from Finance27 to personal savings to angel
investors, there are several avenues you can take in terms of funding your
However, in order to procure funds for your business, you are likely to form an alliance with your lender or investor. Finding a suitable investment party is crucial for the future of your business. In this post, we summarizing some ways to ensure you’re involving the right investors for your startup.
Share Your Vision
You need an investor who shares your business
vision. You could have an excellent product idea, but it could still fail
without the right execution.
Therefore, while approaching investors, talk about your vision for the business as a whole rather than just focusing on your product. An ideal investor should believe in your vision and long-term potential.
Repeat Rounds of Investment
Involving an investor implies relinquishing
your control to a certain degree. So, this means every time you bring in new
investors for the next round of funding, you are further diluting your control
over the business.
In order to prevent diminished control, look
for investors who are known for participating in future rounds of investment.
This will not only secure your control over the business but it’s also a lot
less expensive and time-consuming.
You have to look beyond the present when
considering an investor. Will their involvement encourage or discourage
participation from investors in the next round of investment?
Getting an investor on board might be
beneficial right now, but if it dissuades other influential investors to
associate with your venture then it’s not worth it. You need someone with a
good reputation in the industry and who can convince other reputable investors
to join in.
Every venture has a unique culture and brand.
If an investor doesn’t necessarily agree with your company culture, it will be
a point of contention. An investor is likely to make decisions that represent
your culture and brand, make sure you are in agreement with them.
Effortless Working Relationship
This goes without saying, you require someone
who’s easy to work with. An investor could bring in indispensable experience or
connections to the table, but it serves no purpose if they’re impossible to get
Apart from you, other parties such as
vendors, other investors and so on will also work with this investor. Getting
an obnoxious investor involved is not a feasible move in the long term.
It is difficult to determine a person’s
intent, but you have to try your best to understand an investor’s main motive.
Do they want your business to flourish and grow? Or do they want to push you
out of your own venture?
Even though there’s no set formula to know
someone’s intention, learn to read people, do your research and above all,
trust your gut.
An influential investor can do much more for
your startup than a certain amount of funding. The right connections and
relationships with other investors, industry leaders and media can prove to be
highly valuable for your business.
An investor doesn’t just contribute funds for
your business. In order to build a new business from the ground up, the right
investors will act as mentors and share their industry experience and
When you’re approaching an investor, be clear
regarding what you require from them apart from funding. It’s an added bonus if
they have prior experience with working for a similar venture.
In conclusion, choosing the right investors
is crucial for the future of your business. Carefully consider your options,
diligently do your research and don’t let money be the sole deciding factor.