Indeed, Instagram is the latest social media platform that you must master in order to grow your brand faster. Even Teenagers are gaining millions from using and cruising Instagram. In the past two years, the users of Instagram have doubled to around 800 million. More than 80% of users follow more than one brand. In the United States, 70% of the business owners boom their trade with the use of Instagram.
Indeed, Instagram is a great tool to increase sale and profit.
However, not everyone uses Instagram for their business.
Thus, here are some tips that you can try to monetize your Instagram page and or to grow your business:
1- Optimize your Instagram Bio
In your bio section, make sure that you design and informative one.
The avatar that you choose must be eye-catching. Such is one of the recommendations
Viral. Overall, your profile must tell people the business that you are
offering to them. On your bio, use keywords or hashtags that will help
strangers to figure out easily what type of business you are offering to them.
2- Use the Bio Link Appropriately
The bio section is important. You can use this part wisely by putting
a strong call to action. This is where you instruct your visitors to do
something. Use around 150 characters in the bio section. Have a snappy
direction that will work for the best of your business.
3- Have Some Authentic Content
Your business will thrive for the best when it has an authentic
content. Instant snapshots, even with poor lighting, are best than professional
and edited photos. Thus, user-generated content will work nicely along the way.
4- Opt for the Appropriate Hashtags
In Instagram, hashtags are your best friends. With
hashtags, users can find new people and new things by typing even a few
keywords only. Thus, it is essential to find the right hashtag for each of your
post. Mix words in your post and see the recommended hashtag for you.
5- Have Contests
One of the reasons why people use Instagram is because of entertainment.
Also, it is a social media platform that will help people escape from reality
quickly. To check on this audience behavior, you can try gamification.
In your stories, always use the location and the hashtag
If you can get enough visitors to engage in your stories, then you can have
them explore your page as well.
7- Post Albums
Are you having awesome content on the stories? Do you wish to share it
with your regular Instagram audience? Then, you can archive your awesome
stories post and put them in the album on your profile. With this, the stories
can live on for a long period of time.
8- Put your Customers on the Spotlight
Put your customers on the spotlight. According to Ascend Viral,your followers and even the non-followers can increase your page’s engagement. As you tag them in the caption, they will receive a notification and check your Instagram page.
The Bottom Line:
Instagram marketing is a great way to increase your sales, but it requires parallel effort and constant updates and tweaks in your marketing strategy. I am sure, by the time you are done with the above actions, you already know when and how to make the next tweak.
About Author: Anjali Bhatia
Anjali has more than a decade of experience in the field of Human Resources. She loves to read and write about HR, startups, personal finance and doing business.