Did you know that 90 percent of consumers read online reviews before they decide to visit a particular business? Do you think the reviews people are reading about your business are hurting or helping you?

Online reviews are a big part of online reputation management, and they have a lot of power when it comes to keeping your business up and running. Let’s see why this is so important and find out the top nine reputation management tools you ought to start using today.

Why Does Reputation Management Matter?

Reputation management is all about monitoring and influencing your business’s presence, especially its online presence. The right reputation management strategy helps you to protect your brand and gain insights into what people are saying about you.

The following are some of the greatest benefits that come with making reputation management a top priority:

• Make a great first impression on customers, clients, and potential investors
• Build trust and credibility with your audience
• Gain a deeper understanding of your customers’ wants and needs
• Maintain thought leadership and ensure you’re putting out original, quality content

Do any of these advantages appeal to you? If so, you probably ought to be using a reputation management tool.

Top 9 Reputation Management Tools

There are lots of tools you and your colleagues can use to monitor and improve your business’s reputation. The following are some of the best options to consider:

1. Brand24

Brand24.com allows you to create Projects, which track social mentions for a specific entity. You can follow brands as well as campaigns for that brand.

Using Brand24 makes it easy for businesses to keep track of social media mentions and see what customers are saying about them. It also looks for mentions on other platforms, including blogs, websites, news sites, discussion forums, and Google Reviews.

You can filter your data by time, source, and even sentiment. Brand24 also lets you compare the results of different projects side by side to get a better understanding of its overall performance.

2. YouScan

YouScan.io is a type of online listening tool. It scans social media, as well as other sites on the web, to look for mentions of your brand. It also analyzes those mentions to help you gain more insight into why people are talking about your business and what they have to say.

Using YouScan, you can set up Boolean searches that allow you to find specific data points. The tool comes with lots of filtering options, too, to help you keep track of the most relevant information to your brand.

3- BrandMentions

BrandMentions.com is an extensive listening tool that’s similar to YouScan. It monitors mentions of your business on all major social media platforms, as well as news, review, and blog websites.

BrandMentions lets you monitor your competition and see how they’re ranking for specific keywords or social media handles. It provides sentiment analysis and easy filtering, too.

4- Buzzsumo

Buzzsumo.com allows you to scan the internet for content that includes specific search terms. It also gives you insight into the amount of engagement each search result produces.

When you use Buzzsumo, you can search according to a variety of filters, from date and country to language and content type. Buzzsumo also gives you engagement figures for major social media platforms like Reddit, Twitter, Facebook, and Pinterest.

5- Mention

Mention.com scans through over one billion sources (blogs, forums, social media platforms, and more) and looks for any mentions of your business in online conversations. It also allows you to use Boolean alerts to focus on your brand, your competitors, your target keywords, and your customers.

With Mention, it’s easier than ever to respond in an appropriate way to both good and bad news. It integrates with your social media accounts, too, so you can respond through the platform to comments on any of these sites.

6- Google Alerts

We can’t forget about Google Alerts when we’re talking about reputation management. The Google Alerts feature lets you know right away when something gets published on the internet that is relevant to your business.

You can set Google alerts for mentions of your company’s name, your personal name (or the name of anyone else in your company), and anything else that someone might reference when talking about your business or brand. Google then sends you an email every time a new mention gets picked up.

7- Review Push

ReviewPush.com allows you to collect all of your business’s online reviews in one place. It features multi-site monitoring tools and unlimited monitoring locations.

This makes it a great option for businesses that have multiple branches of which they’re trying to keep track. You can also use Review Push to see how different branches of your business stack up against each other.

8- GatherUp

GatherUp.com is another tool that makes it easy for you to monitor all of the reviews your business receives. It monitors more than 30 reviews sites and pays attention to scores, survey questions, and general customer feedback, and sends you an email when a new review appears.

This tool also helps you gain new reviews. It was once named GetFiveStars and does a great job of prompting customers to leave positive reviews after making a purchase.

9- Get More Reviews

Another way to get reviews is to make use of the Get More Reviews tool. This tool offers a variety of features designed to help you bring in more Google reviews. It also helps you manage your presence on directories like Google My Business and ensures that people are getting an honest view of your company whenever they search for it.

Start Managing Your Reputation Today

As you can see, a good reputation management strategy is essential if you want your business to succeed. Start controlling the narrative surrounding your company today by utilizing one of these reputation management tools.

Do you want to learn more about running your business and making sure you’re always putting your best foot forward? If so, check out the Marketing Help section of our site today for other great resources.