Google AdWords is one of the most prominent platforms if you are looking to boost your business. The time is extra-ripe these days since most people are focusing on social media, SEO, and other marketing techniques.
It is a bit baffling to see just how neglected AdWords is at
the moment. But regardless of that, those who take action right now should be
in a pretty great spot.
This article will work as your guideline for making the most
out of AdWords. Thus, if you are looking to boost your sales, then be sure to
1- Extra Pair of Helping Hands
Before you move on to the real thing, consider making the
most out of what is available. For one thing, there are a lot of places where
you can find free Google ad coupons. Also, consider checking out Google ads tools
from Clever Ads.
2- Search Network Only
There are a lot of ways you can start your campaign.
However, beginners and those who do not have a solid budget should focus on
Search Network Only at first.
Since your goal is to target potential customers, you do not
want random people clicking on ads. It is a waste of resources. The way this
Network works is simple – only those who are typing relevant search queries
will see the ads.
For example, if you are selling footwear and have included
words related to that niche, your ads will not appear to someone who is looking
for laptops or any other irrelevant topic.
You are starting out, so it is better to keep things
simple rather than complicate yourself.
3- Research Competition
Learning from others is always a good piece of advice. And
nobody will teach you as much as your competition, especially if they have been
in the business for longer than you.
Look at what other ads are like. What makes them appealing?
Or perhaps you feel like they could be improved on? The more time you spend
collecting this information, the better off you will be.
4- Schedule the Ads
Running 24/7 at full capacity is an option, but why waste
money when you can find the best possible timeframe and put all your ads on
And speaking of schedule, make sure you are constantly
updating and adjusting campaigns. Even if they are doing well, you do not want
to stagnate too much.
5- Right and Relevant Keywords
The importance of the right keywords cannot be stretched
enough. They are the cornerstones of the whole campaign. Even the simplest matter
of correct spelling can make or break the whole
There are plenty of variables when searching for keywords.
Of course, a lot depends on your niche, but there are a few rules of thumb to
Put yourself in the shoes of a
customer and imagine what you are typing when searching for products and
Put keywords in groups as it will
be much easier to track the progress.
Longtail keywords are the best but
do not waste efforts with terms that are too broad.
Try to use different variations of
the same keyword. You might save money and get a better ROI.
Keyword Planner and similar tools
should also be of great use in your endeavors.
6- Ad Copy
Now for the fun part – the ads. Writing a compelling copy is
extremely difficult, and the pros who have the best skills for that make
thousands of dollars for just a couple of sentences.
If you have no budget to hire a professional, then you have
no choice but to do everything yourself. It is highly unlikely that you will be
able to write something great from your first try, but this is something you
can learn as time passes, especially if you are willing to research successful
7- Landing Page
Ensure that ads redirect visitors to relevant landing pages.
Tricking them is never a good option because your whole business will suffer,
especially in the long run.
Make use of Analytics and other similar tools to keep track
of things like bounce rate, a number of generated leads, how much time people
spend on the page and how many pages they visit during their sessions, etc.
9- Continue to Learn
Mastering something like Google AdWords is impossible in a short amount of time so have patience and make your way by slowly progressing and learning new things. It is all about perseverance and consistency. As long as you continue to work, you should end up in a good spot.
The Bottom Line:
To sum everything up, you should now be more or less
familiar with what to expect from working with Google AdWords. As stated
previously, it will take time to learn, but as long as you are willing to put
hours into it, AdWords could become a great ally in boosting your business to
About Author: Steve Nelson
Freelance content marketing specialist; core expertise include content strategy, massive content development, syndication and content flow design focusing lead generation. I have delivered successful campaigns to a big list of small businesses in the US and Canada. On the other hand, I help publishers to better monetize their content.